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Marketing AIFebruary 23, 20252 min read

In the Loop: Week of 2/21/25

A quick summary of the week's top AI news.

1st Charleston Marketing AI Pulse Event a Success!

Loop hosted the first-ever Marketing AI Pulse event at the Charleston Digital Corridor last week. We had a full house, great speakers and amazing BBQ after the event. Keep an eye out for details on the next one!

1stCHSPulse

Sowing the Seeds of Brand Confusion

After Perplexity recently released "Deep Research," a tool with the same name and basic functionality as tools from Google and OpenAI, I had to ask: Does the AI field need a branding expert?. 

DALL·E 2025-02-18 16.15.07 - A geometric, low-poly style image of a robot planting seeds in the ground, symbolizing growth and progress. The robot should have a sleek, futuristic

 

University of Michigan Going All in on AI

Last week the University of Michigan released "Go Blue" an "AI campus companion." It's a multimodal Large Language Model trained on Michigan's content. Love to see this kind of innovation in higher ed!

goblueai

A Coming Division of Labor Between Doctors and AI?

New research shows AI outperforming doctors in medical diagnoses, achieving 92% accuracy when working independently. Healthcare's future may lie in dividing tasks between AI and physicians for optimal patient care.

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Klarna All in On...Humans?!

Last year, Klarna CEO Sebastian Siemiakowski said his company would no longer be hiring human beings for customer service roles. He was convinced AI could "already do all of the jobs that we, as humans, do." Last week he caused whiplash when he tweeted that "in a world of AI nothing will be as valuable as humans!" and "we are going to kick off work to allow Klarna to become the best at offering a human to speak to!!!" 🤔

We say it all the time...gotta keep those humans in the loop, Sebastian...

klarna

AI-Related Conferences to Have on Your Radar

There are tons of great AI-related conferences happening in 2025. I complied a running list with a focus on healthcare and higher ed.

DALL·E 2025-01-24 19.34.33 - A geometric, low-poly style image depicting a radar scanning a vast expanse. The radar should be placed prominently in the landscape, with clean, angu

 
Matt Cyr
Founder & President

Matt Cyr

Nearly 30 years leading marketing teams, from Boston’s hospitals and universities to eight years running strategy and new business at a 100-person agency. Founded Loop in 2024.

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