Speaking
Matt Cyr and Teri Sun speak to agency and marketing leaders about where to start with AI, what changes in the work, and which decisions stay with people. Here’s where we’ve spoken this year, and how to bring us to your event.
Recent talks
Moira has run agencies in Atlanta for nearly two decades. She and Matt talk about what happens when an agency stops worrying about where it ranks on AI and starts using it in real work.
Matt Cyr
For owners of 10- to 25-person agencies planning the year ahead. Delivering today’s services faster is where every agency starts. The bigger gain is work AI lets you offer that you couldn’t before. Each owner leaves with one AI priority for the business.
Teri Sun
Matt built a Claude Cowork skill live, one layer at a time, then ran it on a two-line client request. The deck walks through every step so you can build your own.
Matt Cyr
Agency leaders opened up their AI stacks. Teri covered where to start, when to scale with a bigger team or a platform, and how to keep AI accurate once it’s running.
Teri Sun
For healthcare marketing teams: how to turn individual experiments with AI tools into repeatable systems the whole team uses, and what to know before giving a personal AI agent access to your work.
Matt Cyr
Matt joined Danny Fell and Bryan Kawasaki, Director of National Communications at Providence, on a panel about AI for health care strategy and marketing leaders.
Matt Cyr
A full-service agency spent three weeks of every month assembling client reports. Matt and Teri showed how that process was rebuilt so the draft arrives in days, and how to decide which calls the system is never allowed to make.
Matt Cyr & Teri Sun
When every person picks their own AI tools and prompts from scratch, nothing one team learns reaches the rest of the agency. Matt covered what that costs and what a shared AI foundation looks like.
Matt Cyr
A hands-on workshop for healthcare marketing teams. Attendees broke down a real marketing challenge, designed an AI experiment for one part of it, and planned how to turn it into a system the team keeps using.
Matt Cyr & Teri Sun
What an AI agent is (AI, automation and process design together), why most agent plans break down, and two agency examples attendees could adapt right away.
Matt CyrOngoing · Marketing AI Pulse
Four webinars a year with outside speakers, making sense of the shifts ahead and sharing what’s working in practice.
Topics
Every talk draws on work we’ve done inside agencies. We fit the depth to the room, from small-agency owners to enterprise marketing teams.
Delivering today’s services faster is where every agency starts. The bigger gain is the work AI lets you offer that you couldn’t before. Owners leave knowing the one AI priority that matters most for their business.
Teri SunHow one agency’s monthly client reporting went from three weeks of assembly to a draft in days, and how to decide which calls a system is never allowed to make.
Matt Cyr & Teri SunWhen everyone picks their own tools, nothing one team learns reaches the rest of the agency. What a shared AI foundation looks like, and how to find where the gaps cost you most.
Matt CyrWhere to start, when to scale with a bigger team or a platform, and how to keep AI accurate as models change: feedback loops, the right model for each task, and testing before you switch.
Teri SunWhat an agent is, why most agent plans stall, and a working build on screen that attendees can copy for their own agency.
Matt CyrTell us who’s in the room and what they’re working through. We’ll shape a session around it. Tell us about your event.
Speakers
Matt Cyr
Founder & President, Signal78
Nearly 30 years leading marketing teams, from Boston’s hospitals and universities to eight years running strategy and new business at a 100-person agency. Matt founded Signal78, and before that Loop, an AI consultancy for agencies and health systems.
He speaks on AI agents, the cost of disconnected AI, and how healthcare and agency teams move from experiments to systems.
Teri Sun
Head of Product, Signal78
Teri spent 20 years at White Rhino building the agency’s IP, then trained AI on it and turned it into a product. She leads how Signal78 is built, shaped and brought to agencies.
She speaks on where AI fits in an agency’s roadmap, how to build or buy an AI stack, and what it takes to keep AI accurate once it’s running.
Bring us to your event
Tell us the event name and date, who’ll be in the room, and what you’d like us to cover. We’ll reply within one business day.
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