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Marketing AISeptember 20, 20241 min read

Marketing AI Week in Review 9/20/24

Every week, I'll summarize the week's top AI news, with an emphasis on higher education and healthcare marketing.

In my latest post for Inside Higher Ed, I suggest that lack of expertise in AI isn't an impediment to bringing it to your organization. More important is how you lead in times of change. logo

 

A new survey shows that nearly all marketers use generative AI every month; 70% use It weekly: I would have thought 100% would be using it weekly by now, tbh.

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OpenAI Hires Former Coursera Executive to Expand AI Use in Schools: They're investing heavily in higher ed, including a recent pilot project with Arizona State University.

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Brands have ‘serious concerns’ about agencies’ use of AI: If 80% of your customers told you they didn't like something you were doing, you'd change it, right? It's all about trust-building people!

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Navigating Regulatory Changes in U.S. Healthcare? Evaluate Your Tech Stack: When adopting AI into your organization, I always recommend starting with the technologies you're already paying for.  

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Matt Cyr
Founder & President

Matt Cyr

Nearly 30 years leading marketing teams, from Boston’s hospitals and universities to eight years running strategy and new business at a 100-person agency. Founded Loop in 2024.

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