Skip to content
Insights
Marketing AIOctober 4, 20242 min read

Marketing AI Week in Review 10/4/24

Every week, I summarize the week's top AI news, with an emphasis on higher education and healthcare marketing.

Google's NotebookLM is Eye-Popping 👀

Earlier this week I tried out NotebookLM, an easy-to-use, AI-driven research assistant, and was blown away by its capabilities, primarily the ability to quickly create a podcast episode based on two of my recent blog posts. Even "just" using it as a research tool, the use cases seem endless. 

DALL·E 2024-10-01 16.13.26 - Create a simple geometric, low-poly style image featuring a lightning bolt as the main image. Use only the colors pink, light blue, and purple, with n

 

Teaching, Tutoring & Rubber-Ducking, Oh My! 

Fast Company featured efforts by Harvard, Arizona State and Georgia Tech to embrace AI in teaching and research efforts. I've talked about ASU's partnership with ChatGPT before...it's a great example of using ground-up ways to develop use cases that will advance use of AI. 

Screenshot 2024-10-04 at 9.37.16 AM

 

Google Search is About to See 'a Pretty Dramatic Shift'

The Google Search experience has been kind of a hodge-podge these last many months, and it sounds like it may get worse before it gets better. Business Insider suggests that, at least for now, Google's "mishmash of new features" may only "raise more questions about how websites get visibility in the generative AI era." I'm really glad I'm not an SEO practitioner right now...
google_search_new_logo-512

 

FOMO Driving Healthcare Investment in AI?

A new study shares some interesting data on AI adoption in healthcare: 57% of global healthcare providers expressed concern that their organizations will fall behind if they don’t embrace AI, driving increased investment in AI tech.

Also, 95% of healthcare [apparently very trusting] IT leaders believe their employers are following AI regulations, only 53% have formal policies in place. 😱

1679209965-fomo

 

Are AI-Generated Images Copyrightable? 

An artist who generated an award-winning image with Midjourney is suing for copyright protection. "Allen told the [Copyright Office] that he created the art...by testing hundreds of prompt iterations, and altered it with Adobe Photoshop."

Prevailing copyright law saws that copyright protections don't extend to images created by AI tools, but the image, titled "Theatre D'opera Spatial" may put that to the test.

Théâtre_D’opéra_Spatial

 

Matt Cyr
Founder & President

Matt Cyr

Nearly 30 years leading marketing teams, from Boston’s hospitals and universities to eight years running strategy and new business at a 100-person agency. Founded Loop in 2024.

More insights.

See all insights

Every week

Stay in the Loop.

Get next week’s issue in your inbox: what changed in AI, and what it means for your agency.

Book a 30-minute demo

Pick a time that works. You'll see Signal78 running on agency work like yours.

Talk to us

Tell us a little about your agency and what you want AI to change. We'll reply within one business day.

Can’t we just build this in Claude?

The white paper on what it takes to keep a homegrown AI system current, secure and separated by client.