---
title: Building Claude Skills for Agency Proposals | Signal78
description: Watch Matt Cyr build a Claude Cowork skill that drafts client scopes, estimates and proposals, then download the slides to build your own.
---
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Video · Workshop recording
# Building Claude Skills for Agency Proposals.
Matt builds a Claude Cowork skill that drafts client scopes, estimates and proposals, one layer at a time, then runs it on a two-line client request. Based on his workshop at the Mirren AI Forum.
[Watch now](https://signal78.ai/videos/claude-skills-for-agency-proposals#watch)[Download the deck](https://signal78.ai/hubfs/signal78-site/2026-11-04_deck_mirren-ai-forum-attendee-download.pdf)
 Watch the video
[Open on YouTube](https://youtu.be/wXoely0CsK8)Close
## What you’ll see.
### The three layers of the skill
Account intelligence; structure, voice and templates; and a strategic point of view.
### A live run on a two-line request
A short client ask goes in. A draft scope, estimate and proposal comes out, built from the agency’s past proposals and rates.
### The calls the skill leaves to a person
The skill flags the judgment calls for a person to make before anything goes out.
### Five steps to build your own
The deck walks through each step, so you can build a scope skill for your agency this week.
The agency, clients, rates and past proposals in the demo are fictional.
Matt Cyr
Founder & President, Signal78
Nearly 30 years leading marketing teams, including eight years running strategy and new business at a 100-person agency. Matt founded Signal78, and before that Loop, an AI consultancy for agencies and health systems.
[Invite Matt to speak](https://signal78.ai/speaking#invite)
Take it with you
### Get the slides and build your own.
The deck has every step from the video, so you can build the skill for your own agency.
[Download the deck](https://signal78.ai/hubfs/signal78-site/2026-11-04_deck_mirren-ai-forum-attendee-download.pdf)PDF · the slides from the session
## Keep going.
### [Field guide Can’t we just build this in Claude? What it takes to keep a homegrown AI system current, secure and separated by client. Get the guide →](https://signal78.ai/field-guide)
### [Fridays, 12–1pm ET AI Office Hours Bring your question about rolling out AI at your agency. Teri holds an hour every Friday. Save a seat →](https://signal78.ai/office-hours)
### [Insights More videos, essays and guides Everything we publish on AI for agencies, sorted by topic. New videos also land on our YouTube channel. Browse Insights →](https://signal78.ai/insights)
The agentic operating platform for agencies. It runs the routine and signals your people when their judgment matters.
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