---
title: Signal78 Insights | Marketing AI (2)
description: Marketing AI | Articles and updates about AI. (2)
---
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# Insights.
November 12, 2026What AI changes for agencies, and where people still make the call.
[Latest](https://signal78.ai/insights/tag/marketing-ai/page/2#latest)[Start with a topic](https://signal78.ai/insights/tag/marketing-ai/page/2#topics)[More to read](https://signal78.ai/insights/tag/marketing-ai/page/2#more)[Guides, talks and office hours](https://signal78.ai/insights/tag/marketing-ai/page/2#also)[Weekly newsletter](https://signal78.ai/in-the-loop)
[](https://signal78.ai/insights/there-is-no-shortcut-to-ai-success)
New essay
### [There Is No Shortcut to AI Success](https://signal78.ai/insights/there-is-no-shortcut-to-ai-success)
Everyone wants the fast AI win. The agencies that will actually get one are the ones willing to do the slow work first. At Signal78, we talk…
By Matt Cyr · 4 min read
[](https://signal78.ai/speaking)
Coming up
Nov 12, 2026 · Atlanta
### [Fireside chat with Moira Vetter, head of B2B at Yes&](https://signal78.ai/speaking)
Marketing AI Pulse · Matt Cyr
[](https://signal78.ai/speaking)
Coming up
Nov 9, 2026 · Dallas
### [Doing Different Things: Where AI Fits Into Your Agency Roadmap](https://signal78.ai/speaking)
Elevate: Agency Planning Workshop · Teri Sun
[](https://signal78.ai/speaking)
Coming up
Nov 5, 2026 · Virtual
### [Build a Skill to Write Your Client Scopes, Estimates and Proposals](https://signal78.ai/speaking)
Mirren AI Forum · Matt Cyr
[](https://signal78.ai/speaking)
Coming up
Nov 4, 2026 · Virtual
### [Our AI Tech Stack: What We Built, Outsourced and Acquired](https://signal78.ai/speaking)
Mirren AI Forum · Teri Sun
[](https://signal78.ai/speaking)
Coming up
Oct 28, 2026 · Orlando
### [AI Tools: Moving from Experimentation to Systemization](https://signal78.ai/speaking)
HCIC 2026 · Matt Cyr
[](https://signal78.ai/speaking)
Coming up
Sep 28, 2026 · Baltimore
### [The Authenticity Line: Deciding Where AI Belongs in Healthcare Marketing](https://signal78.ai/speaking)
SHSMD Connections 2026 · Matt Cyr
[](https://signal78.ai/speaking)
Coming up
Aug 2026 · Atlanta
### [Delivery, Rebuilt: The Agency Model After AI](https://signal78.ai/speaking)
Marketing AI Pulse · Matt Cyr & Teri Sun
[](https://signal78.ai/speaking)
Coming up
May 2026 · Denver
### [Death by a Thousand Cuts: The Hidden Cost of Disconnected AI](https://signal78.ai/speaking)
Build a Better Agency Summit · Matt Cyr
[](https://signal78.ai/speaking)
Coming up
May 4, 2026 · Salt Lake City
### [AI as Infrastructure: Scaling What Works](https://signal78.ai/speaking)
HMPS26 · Matt Cyr & Teri Sun
[](https://signal78.ai/speaking)
Coming up
Feb 12, 2026 · Virtual
### [AI Agents for Agencies: Practical Automations That Actually Work (and What It Takes to Get There)](https://signal78.ai/speaking)
AI for Agencies Summit · Matt Cyr
[](https://signal78.ai/speaking)
Speaking
### [Bring Matt and Teri to your event](https://signal78.ai/speaking)
Breakouts, workshops, panels and fireside chats on putting AI to work inside agencies.
[See talks and invite us →](https://signal78.ai/speaking)
 Watch the video
[Open on YouTube](https://youtu.be/wXoely0CsK8)Close
Video · Workshop recording
## [Building Claude Skills for Agency Proposals](https://signal78.ai/videos/claude-skills-for-agency-proposals)
Matt builds a Claude Cowork skill that drafts client scopes, estimates and proposals, one layer at a time, then runs it on a two-line client request.
Matt Cyr · [Watch and get the slides →](https://signal78.ai/videos/claude-skills-for-agency-proposals)
## In the Loop.
Matt Cyr’s quick read on the week in AI, and what it means for agencies.
- [Week ending Nov. 8Voters Turn on Data Centers, AI Stocks Lose Trillions, a Teddy Bear Misspeaks Voters made AI an election issue…](https://signal78.ai/insights/in-the-loop-week-ending-11/8/26)
- [Week ending Nov. 1Anthropic Files to Go Public, OpenAI Breaks a Theory, a Satellite Writes Haiku Anthropic filed to go public an…](https://signal78.ai/insights/in-the-loop-week-ending-11/1/26)
- [Week ending Oct. 25AI Finds the Holes, Meta Pays $25 Billion, a Model Hides Notes in the Stars AI security stopped being theoreti…](https://signal78.ai/insights/in-the-loop-week-ending-10/25/26)
[See every issue→](https://signal78.ai/in-the-loop)
## Start with a topic.
A short list to read and watch for each subject agency leaders ask us about most.
### Building with Claude
What it takes to build your own AI workflows in Claude, and to keep them working.
- [Video**Building Claude Skills for Agency Proposals**](https://signal78.ai/videos/claude-skills-for-agency-proposals)
- [Guide**Can’t we just build this in Claude?**](https://signal78.ai/field-guide)
### AI agents
What agents are, what they read and remember, and where they belong in agency work.
- [Essay**Cute AI Agents Are Sweeping Something Under the Rug**](https://signal78.ai/insights/cute-agents-are-sweeping-something-under-the-rug)
- [Essay**You Can Say Yes to Muse – Just Not on Behalf of Your Friends**](https://signal78.ai/insights/you-can-say-yes-to-muse.-your-friends-cant)
- [Essay**The Machines Are Teaming Up. And Other Things I Believed This Week.**](https://signal78.ai/insights/the-machines-are-teaming-up.-and-other-things-i-believed-this-week)
### Your agency’s AI plan
Where AI fits in your roadmap, and how to choose the one priority that matters most.
- [Essay**It’s Q4 — How’s Your AI Plan Coming?**](https://signal78.ai/insights/its-q4-hows-your-ai-plan-coming)
- [Essay**There Is No Shortcut to AI Success**](https://signal78.ai/insights/there-is-no-shortcut-to-ai-success)
- [Tool**AI Maturity Assessment**](https://signal78.ai/assessment)
### Connected knowledge
Why AI spread across a dozen tools costs you, and what a shared foundation looks like.
- [Essay**How to Tame an AI Franken-Stack**](https://signal78.ai/insights/how-to-tame-an-ai-franken-stack)
- [Guide**Can’t we just build this in Claude?**](https://signal78.ai/field-guide)
### Where people make the call
Which decisions stay with people, and how to write that into the work.
- [Essay**AI Will Keep Making Move 37. We Named the Company After Move 78.**](https://signal78.ai/insights/ai-will-keep-finding-move-37.-we-named-the-company-after-move-78)
- [Case study**Three weeks of reporting. Done in days.**](https://signal78.ai/case-studies/media-reporting)
## More to read.
All
AI Agents
AI Strategy
Signal78
AI for Agencies
Practical AI
AI in the Workplace
Marketing AI
AI Training
- [](https://signal78.ai/insights/how-to-tame-an-ai-franken-stack)
October 26, 2026
### [How to Tame an AI Franken-Stack](https://signal78.ai/insights/how-to-tame-an-ai-franken-stack)
Every tool your agency pays for now has its own AI, and none of them can see the others. What tames the Franken-stack is a layer that sits across all …
By Teri Sun · 5 min read
- [](https://signal78.ai/insights/you-can-say-yes-to-muse.-your-friends-cant)
AI Agents · October 21, 2026
### [You Can Say Yes to Muse – Just Not on Behalf of Your Friends](https://signal78.ai/insights/you-can-say-yes-to-muse.-your-friends-cant)
Meta’s agent is the loudest example, but it isn’t the only one asking for your inbox. Here are nine steps to protect yourself, the people in your netw…
By Matt Cyr · 7 min read
- [](https://signal78.ai/insights/cute-agents-are-sweeping-something-under-the-rug)
AI Agents · October 13, 2026
### [Cute AI Agents Are Sweeping Something Under the Rug](https://signal78.ai/insights/cute-agents-are-sweeping-something-under-the-rug)
Meta just put a cute face on an AI agent that wants your inbox, your calendar and your credit card. They’re not the only ones. In the very first seaso…
By Matt Cyr · 5 min read
- [](https://signal78.ai/insights/its-q4-hows-your-ai-plan-coming)
AI Strategy · October 6, 2026
### [It’s Q4 — How’s Your AI Plan Coming?](https://signal78.ai/insights/its-q4-hows-your-ai-plan-coming)
Most agencies spent 2026 experimenting with AI. Far fewer know what those experiments were for. Heading into 2027, that’s the gap worth closing. A cou…
By Matt Cyr · 7 min read
- [](https://signal78.ai/insights/notes-from-the-build-where-signal78-stands-this-fall)
Signal78 · September 28, 2026
### [Signal78 Is Live. Here's What It's Proven — and What's Next.](https://signal78.ai/insights/notes-from-the-build-where-signal78-stands-this-fall)
A status report from inside the build: what agencies are doing with our platform today and what ships between now and spring 2027. As I announced in J…
By Matt Cyr · 5 min read
- [](https://signal78.ai/insights/ai-will-keep-finding-move-37.-we-named-the-company-after-move-78)
AI for Agencies · August 11, 2026
### [AI Will Keep Making Move 37. We Named the Company After Move 78.](https://signal78.ai/insights/ai-will-keep-finding-move-37.-we-named-the-company-after-move-78)
A decade after AI's most famous move, the scarce thing isn't machine brilliance. It's knowing which moments deserve a human. Signal78 takes its name f…
By Matt Cyr · 5 min read
- [](https://signal78.ai/insights/the-machines-are-teaming-up.-and-other-things-i-believed-this-week)
Practical AI · August 7, 2026
### [The Machines Are Teaming Up. And Other Things I Believed This Week.](https://signal78.ai/insights/the-machines-are-teaming-up.-and-other-things-i-believed-this-week)
A week of alarming AI headlines, one very logical but wrong conclusion, and what the actual reports said. The headline jumped out of my feed this morn…
By Matt Cyr · 7 min read
- [](https://signal78.ai/insights/announcing-a-new-chapter)
AI for Agencies · July 24, 2026
### [Announcing a New Chapter](https://signal78.ai/insights/announcing-a-new-chapter)
What a year of consulting with agencies taught us about AI adoption — and the platform it led us to build. Last May I spoke at the Mirren Live confere…
By Matt Cyr · 3 min read
- [](https://signal78.ai/insights/openai-just-proved-my-point)
AI Strategy · July 15, 2026
### [Atlas Down](https://signal78.ai/insights/openai-just-proved-my-point)
Nine months after promising to change how you use the web, OpenAI's browser is gone. Here's what that says about building on someone else's roadmap. L…
By Matt Cyr · 4 min read
- [](https://signal78.ai/insights/the-good-news-about-ai)
Practical AI · June 24, 2026
### [The Good News About AI (Yes, There Is Some)](https://signal78.ai/insights/the-good-news-about-ai)
The headlines are exhausting. Here are five recent AI stories that are meant to inspire. If you read my weekly In the Loop newsletter, you know the AI…
By Matt Cyr · 4 min read
- [](https://signal78.ai/insights/place-your-bets)
AI Strategy · June 10, 2026
### [Place Your Bets](https://signal78.ai/insights/place-your-bets)
Picking an AI platform is starting to feel like a game of chance “You’re right that Claude has gotten dumb.”
By Matt Cyr · 4 min read
- [](https://signal78.ai/insights/we-have-a-rocket-ship.-were-using-it-to-get-to-work-faster)
AI in the Workplace · May 30, 2026
### [We Have a Rocket Ship. We're Using It to Get to Work Faster.](https://signal78.ai/insights/we-have-a-rocket-ship.-were-using-it-to-get-to-work-faster)
AI is the most powerful technology in human history, and our biggest goal for it is a 40-hour work week. Last week at the Build a Better Agency Summit…
By Matt Cyr · 4 min read
- [](https://signal78.ai/insights/the-summit-awaits.-will-you-climb)
AI Strategy · May 28, 2026
### [The Summit Awaits. Will You Climb?](https://signal78.ai/insights/the-summit-awaits.-will-you-climb)
400 client decision-makers just told us exactly what they want from agencies in the age of AI. The answer has nothing to do with tools. Last week, I w…
By Matt Cyr · 5 min read
- [](https://signal78.ai/insights/beyond-the-sisyphean-agency)
AI Strategy · May 12, 2026
### [Beyond the Sisyphean Agency](https://signal78.ai/insights/beyond-the-sisyphean-agency)
Disconnected AI tools and efforts have your team endlessly pushing the rock up the hill. Here’s what you can do about it. Three weeks of every month. …
By Matt Cyr · 5 min read
- [](https://signal78.ai/insights/upstream-or-downstream)
AI Strategy · May 8, 2026
### [Are You Upstream or Downstream from Your AI?](https://signal78.ai/insights/upstream-or-downstream)
AI can help you do things differently — but the real power comes from having it do different things A few weeks ago I wrote that AI has moved upstream…
By Matt Cyr · 4 min read
- [](https://signal78.ai/insights/meet-junior-the-ai-that-acts-without-being-asked)
AI Strategy · April 7, 2026
### [Meet Junior — the AI That Acts Without Being Asked](https://signal78.ai/insights/meet-junior-the-ai-that-acts-without-being-asked)
What one AI agent tells us about the choice every agency needs to make Most of us have been thinking about AI the same way we think about a really cap…
By Matt Cyr · 5 min read
- [](https://signal78.ai/insights/not-every-marketing-task-deserves-a-human)
AI Strategy · March 24, 2026
### [Not Every Marketing Task Deserves a Human](https://signal78.ai/insights/not-every-marketing-task-deserves-a-human)
The real promise of AI isn’t efficiency. It’s clarity about where you actually matter. There’s a question I’ve started asking in almost every AI strat…
By Matt Cyr · 5 min read
- [](https://signal78.ai/insights/stop-asking-if-your-job-is-safe-from-ai)
AI in the Workplace · March 19, 2026
### [Stop Asking If Your Job Is Safe From AI](https://signal78.ai/insights/stop-asking-if-your-job-is-safe-from-ai)
Recent studies on the impact of AI on human work offer a false sense of security Almost every day, there’s a new study, article, or tool promising to …
By Matt Cyr · 4 min read
- [](https://signal78.ai/insights/dario-were-not-in-kansas-anymore)
AI Strategy · February 28, 2026
### [Dario, We’re Not in Kansas Anymore](https://signal78.ai/insights/dario-were-not-in-kansas-anymore)
When the Government Picks an AI Model, We’ve Entered a New Era It’s been quite a week for Dario Amodei, the CEO of Anthropic. It started last Thursday…
By Matt Cyr · 3 min read
- [](https://signal78.ai/insights/ai-reaches-the-inflection-point)
AI in the Workplace · February 13, 2026
### [AI Reaches the Inflection Point](https://signal78.ai/insights/ai-reaches-the-inflection-point)
Looking Back at the Week When Noise Became Signal Earlier this week, I sent my parents and siblings the widely shared essay by Matt Shumer called Some…
By Matt Cyr · 4 min read
- [](https://signal78.ai/insights/ais-magical-realism-moment-1)
AI Strategy · February 5, 2026
### [AI’s Magical Realism Moment](https://signal78.ai/insights/ais-magical-realism-moment-1)
When Faced with the Extraordinary, Why Do We Focus on the Ordinary? There’s a scene in Gabriel García Márquez’s One HundredYears of Solitude where Rem…
By Matt Cyr · 4 min read
- [](https://signal78.ai/insights/flipping-the-script)
AI Strategy · January 30, 2026
### [Flipping the Script](https://signal78.ai/insights/flipping-the-script)
Why Agencies Need AI That Knows When Humans Matter Most I was talking with a senior agency leader recently, and she said something that hit me right b…
By Matt Cyr · 4 min read
- [](https://signal78.ai/insights/the-end-of-ais-idealistic-youth)
AI Strategy · December 16, 2025
### [The End of AI’s Idealistic Youth](https://signal78.ai/insights/the-end-of-ais-idealistic-youth)
Ads that aren’t ads? “Adult” ChatGPT? Yup, AI is entering its awkward adolescence. We’re living in the golden age of AI. Not of its capabilities – tha…
By Matt Cyr · 5 min read
- [](https://signal78.ai/insights/ai-is-not-yet-as-smart-as-we-think-it-is)
AI in the Workplace · November 26, 2025
### [AI is Not (Yet) as Smart as We Think it is](https://signal78.ai/insights/ai-is-not-yet-as-smart-as-we-think-it-is)
Why AI Still Feels Like a Genius with a Goldfish Brain AI keeps dazzling us with breakthroughs, but the longer I use these tools every single day – ac…
By Matt Cyr · 6 min read
- [](https://signal78.ai/insights/agencies-used-to-sell-expertise.-now-they-have-to-prove-they-can-guide)
AI for Agencies · November 20, 2025
### [Agencies Used to Sell Expertise. Now They Have to Prove They Can Guide.](https://signal78.ai/insights/agencies-used-to-sell-expertise.-now-they-have-to-prove-they-can-guide)
An agency client of mine recently got a request from one of their clients that stopped me in my tracks. Before reviewing any work, strategy, or campai…
By Matt Cyr · 3 min read
- [](https://signal78.ai/insights/ai-ad-creative-from-pariah-to-pride-in-11-months)
AI for Agencies · November 14, 2025
### [AI Ad Creative: From Pariah to Pride in 11 Months](https://signal78.ai/insights/ai-ad-creative-from-pariah-to-pride-in-11-months)
Last holiday season, Coca-Cola found itself in the crosshairs.
By Matt Cyr · 4 min read
- [](https://signal78.ai/insights/wpp-just-gave-its-clients-the-keys-and-changed-the-rules-of-the-game)
AI for Agencies · November 13, 2025
### [WPP Just Gave its Clients the Keys — and Changed the Rules of the Game](https://signal78.ai/insights/wpp-just-gave-its-clients-the-keys-and-changed-the-rules-of-the-game)
AI doesn’t just automate creative work — it’s redrawing the boundaries of what agencies are for. WPP just made a move that should make every agency le…
By Matt Cyr · 4 min read
- [](https://signal78.ai/insights/ai-is-shifting-the-labor-to-machines-and-the-privacy-burden-to-humans)
AI Strategy · November 3, 2025
### [AI is Shifting the Labor to Machines — and the Privacy Burden to Humans](https://signal78.ai/insights/ai-is-shifting-the-labor-to-machines-and-the-privacy-burden-to-humans)
With AI browsers like Atlas and Comet, we’re not just carrying the weight of innovation — we’re shaping what kind of future it creates. The launch of …
By Matt Cyr · 5 min read
- [](https://signal78.ai/insights/the-move-78-for-humanity)
AI Strategy · October 17, 2025
### [The Move 78 for Humanity](https://signal78.ai/insights/the-move-78-for-humanity)
There were two moments that bookended this year’s Marketing AI Conference (MAICON) in Cleveland that summarized both the conference and the state of A…
By Matt Cyr · 4 min read
- [](https://signal78.ai/insights/your-blog-post-from-the-shadows-to-the-spotlight-what-ai-usage-data-really-tells-us-about-adoption)
AI Strategy · September 23, 2025
### [From Shadows to Spotlight: What AI Usage Data Tells Us About Adoption](https://signal78.ai/insights/your-blog-post-from-the-shadows-to-the-spotlight-what-ai-usage-data-really-tells-us-about-adoption)
When OpenAI published its latest usage report, the numbers were staggering: more than 100 million weekly active users, spanning professionals, student…
By Matt Cyr · 4 min read
- [](https://signal78.ai/insights/bubble-bubble-toil-and-trouble)
AI Strategy · September 8, 2025
### [Bubble, Bubble, Toil and Trouble](https://signal78.ai/insights/bubble-bubble-toil-and-trouble)
AI’s transformation potential is undeniable, bubble or not I f you keep an eye on the AI space, you’ve probably noticed a shift in tone. Earlier this …
By Matt Cyr · 5 min read
- [](https://signal78.ai/insights/what-we-do-in-the-shadows-how-ai-adoption-success-is-happening-out-of-the-spotlight)
AI for Agencies · August 24, 2025
### [What We Do in the Shadows: How AI Adoption Success is Happening Out of the Spotlight](https://signal78.ai/insights/what-we-do-in-the-shadows-how-ai-adoption-success-is-happening-out-of-the-spotlight)
A new MIT study made waves last week with an eye-catching headline: 95% of generative AI pilots are failing. Based on 52 structured interviews, analys…
By Matt Cyr · 6 min read
- [](https://signal78.ai/insights/mcp...as-easy-as-1-2-3)
Practical AI · August 14, 2025
### [MCP...As Easy As 1, 2, 3?](https://signal78.ai/insights/mcp...as-easy-as-1-2-3)
I Put Model Context Protocol to the Test in My Marketing Stack
By Matt Cyr · 7 min read
- [](https://signal78.ai/insights/staying-in-the-loop-my-recent-upcoming-ai-talks-webinars-articles)
Practical AI · August 12, 2025
### [Staying in the Loop: My Recent & Upcoming AI Talks, Webinars & Articles](https://signal78.ai/insights/staying-in-the-loop-my-recent-upcoming-ai-talks-webinars-articles)
It’s been a busy summer for Loop sharing practical, human-centered ways to bring AI into healthcare marketing and digital agencies – and collaborating…
By Matt Cyr · 3 min read
- [](https://signal78.ai/insights/beyond-the-algorithm-why-ai-transformation-starts-with-human-understanding)
AI Strategy · August 11, 2025
### [Beyond the Algorithm: Why AI Transformation Starts with Human Understanding](https://signal78.ai/insights/beyond-the-algorithm-why-ai-transformation-starts-with-human-understanding)
"AI can do my taxes but leave the arts to the people."
By Matt Cyr · 5 min read
- [](https://signal78.ai/insights/chatgpt-5-can-code-a-robot-but-not-my-newsletter)
Practical AI · August 8, 2025
### [ChatGPT 5 Can Code a Robot, But Not My Newsletter](https://signal78.ai/insights/chatgpt-5-can-code-a-robot-but-not-my-newsletter)
You probably saw the news yesterday that OpenAI released ChatGPT 5, an event that was hotly anticipated by nerds like me who live in the AI echo chamb…
By Matt Cyr · 4 min read
- [](https://signal78.ai/insights/ai-is-reshaping-agencies-will-yours-evolve-or-erode)
AI Strategy · July 18, 2025
### [It's Time to Rethink Your Agency](https://signal78.ai/insights/ai-is-reshaping-agencies-will-yours-evolve-or-erode)
How Loop's AI transformation process helps agency leaders put people – and value – first “I need your help creating the agency that will replace my cu…
By Matt Cyr · 4 min read
- [](https://signal78.ai/insights/why-metas-ai-power-grab-should-worry-you)
AI Strategy · June 30, 2025
### [Why Meta’s AI Power Grab Should Worry You](https://signal78.ai/insights/why-metas-ai-power-grab-should-worry-you)
Mark Zuckerberg has spent the last 20 years subverting Spider-Man’s most famous line. “With great power comes great irresponsibility” might as well be…
By Matt Cyr · 4 min read
- [](https://signal78.ai/insights/podcast-bros-vs.-dirt-bros-an-ai-hallucination)
Practical AI · June 23, 2025
### [Podcast Bros vs. Dirt Bros: An AI Hallucination](https://signal78.ai/insights/podcast-bros-vs.-dirt-bros-an-ai-hallucination)
When you look at all of the incredible progress being made in AI, hear predictions of certain doom in the world of work, and learn that we may have un…
By Matt Cyr · 4 min read
- [](https://signal78.ai/insights/always-on-preparing-to-live-in-the-age-of-ubiquitous-ai)
Practical AI · June 5, 2025
### [Always On: Preparing to Live in the Age of Ubiquitous AI](https://signal78.ai/insights/always-on-preparing-to-live-in-the-age-of-ubiquitous-ai)
We have to start wrestling with what it will be like when AI is ubiquitous and omnipresent.
By Matt Cyr · 3 min read
- [](https://signal78.ai/insights/take-this-job-and-love-it-why-mentorship-and-human-connection-matter-in-the-age-of-ai)
AI in the Workplace · May 31, 2025
### [Take This Job and Love It: Why Mentorship and Human Connection Matter in the Age of AI](https://signal78.ai/insights/take-this-job-and-love-it-why-mentorship-and-human-connection-matter-in-the-age-of-ai)
I’ve heard the phrase, “AI won’t take your job, but someone using it will” dozens of times in the last couple years. I agreed with the sentiment until…
By Matt Cyr · 4 min read
- [](https://signal78.ai/insights/human-vs-machine-mirren-live-and-the-evolving-role-of-agencies)
AI Strategy · May 9, 2025
### [Human vs Machine: Mirren Live and the Evolving Role of Agencies](https://signal78.ai/insights/human-vs-machine-mirren-live-and-the-evolving-role-of-agencies)
This week’s Mirren Live conference was a bit of a watershed moment for me. I was a Mirren client in the past, attended the conference, and benefited f…
By Matt Cyr · 7 min read
- [](https://signal78.ai/insights/my-chatgpt-has-become-a-passive-aggressive-yes-man)
Practical AI · May 1, 2025
### [My ChatGPT Has Become a Passive-Aggressive Yes-Man.](https://signal78.ai/insights/my-chatgpt-has-become-a-passive-aggressive-yes-man)
A Difficult Week with My AI Partner My relationship with ChatGPT — or as I’ve come to call it, “MattGPT” — has hit a rough patch.
By Matt Cyr · 5 min read
- [](https://signal78.ai/insights/bad-llm-admonishing-my-chatgpt-to-get-ghosts-out-of-the-machine)
Practical AI · April 18, 2025
### [Bad LLM! Admonishing my ChatGPT to Get the Ghosts Out of the Machine](https://signal78.ai/insights/bad-llm-admonishing-my-chatgpt-to-get-ghosts-out-of-the-machine)
I had to admonish my ChatGPT this week. I didn't feel good about it, but it had to be done.
By Matt Cyr · 3 min read
- [](https://signal78.ai/insights/touch-point-media-podcast-appearance)
Practical AI · April 17, 2025
### [Touch Point Media Podcast Appearance](https://signal78.ai/insights/touch-point-media-podcast-appearance)
At a time of staff and budget cuts across healthcare, how can AI help marketers get all the work done and focus on the parts of their jobs they love m…
By Matt Cyr · 3 min read
- [](https://signal78.ai/insights/speaking-up-three-events-one-goal-making-ai-work-for-marketers)
Marketing AI · April 12, 2025
### [Speaking Up: Three Talks, One Goal: Making AI Work for Marketers](https://signal78.ai/insights/speaking-up-three-events-one-goal-making-ai-work-for-marketers)
I’ve been talking with marketers about AI nearly every day this year—and one theme keeps coming up: "I know it’s important, but I don’t know where to …
By Matt Cyr · 3 min read
- [](https://signal78.ai/insights/manus-and-the-future-of-ai-agents)
AI Agents · April 9, 2025
### [AI in a Snap: How Manus Gave Me a Glimpse into the Future of AI Agents](https://signal78.ai/insights/manus-and-the-future-of-ai-agents)
A couple weeks ago I wrote about AI agents – what they are and what they aren’t – and shared an experience I had creating an “agent” using Zapier to c…
By Matt Cyr · 5 min read
- [](https://signal78.ai/insights/more-with-less-how-ai-can-augment-marketing-teams-impacted-by-job-cuts)
Marketing AI · March 29, 2025
### [More with Less: How AI Can Augment Marketing Teams Impacted by Job Cuts](https://signal78.ai/insights/more-with-less-how-ai-can-augment-marketing-teams-impacted-by-job-cuts)
Literally every day recently there’s been a news story about layoffs happening in healthcare and higher ed. At the Federal level, there are sweeping r…
By Matt Cyr · 4 min read
- [](https://signal78.ai/insights/ai-agent-hype)
AI Agents · March 21, 2025
### [Cutting Through the Haze of AI Agent Hype](https://signal78.ai/insights/ai-agent-hype)
By now we all know that the AI Hype Engine is running at full tilt 24/7 and is probably about to overheat (or maybe it’s already overheated and blown …
By Matt Cyr · 5 min read
- [](https://signal78.ai/insights/putting-my-ai-ghost-writer-to-the-test)
Practical AI · February 27, 2025
### [Putting My AI Ghost Writer to the Test](https://signal78.ai/insights/putting-my-ai-ghost-writer-to-the-test)
Halloween is months away, but I have a ghost story to tell you. Actually, it’s a ghost writer story, but stay with me. We all know that artificial int…
By Matt Cyr · 4 min read
- [](https://signal78.ai/insights/comparing-the-deep-research-tools)
Practical AI · February 27, 2025
### [Comparing the Deep Research Tools](https://signal78.ai/insights/comparing-the-deep-research-tools)
Disclosure: This blog post was written by ChatGPT based on prompts and information that I gave it as a way to test how well it could approximate my wr…
By Matt Cyr · 3 min read
- [](https://signal78.ai/insights/1st-charleston-marketing-ai-pulse-event-recap)
Marketing AI · February 23, 2025
### [1st Charleston Marketing AI Pulse Event Recap](https://signal78.ai/insights/1st-charleston-marketing-ai-pulse-event-recap)
Last Thursday, Loop hosted the first-ever Marketing AI Pulse event at the Charleston Digital Corridor. The event builds on the AI Pulse Community in A…
By Matt Cyr · 2 min read
- [](https://signal78.ai/insights/ai-is-sowing-the-seeds-of-brand-confusion)
Practical AI · February 18, 2025
### [AI is Sowing the Seeds of Brand Confusion](https://signal78.ai/insights/ai-is-sowing-the-seeds-of-brand-confusion)
AI has a branding problem.
By Matt Cyr · 3 min read
- [](https://signal78.ai/insights/content-marketing-and-ai)
Practical AI · February 14, 2025
### [Content Marketing and AI - A Step-by-Step Guide](https://signal78.ai/insights/content-marketing-and-ai)
Last week we talked about how overwhelming it can feel to chase after every new AI model, and I shared some practical ideas for getting started with A…
By Matt Cyr · 5 min read
- [](https://signal78.ai/insights/stop-chasing-the-cheese-how-to-avoid-ai-paralysis)
AI Strategy · February 4, 2025
### [Stop Chasing the Cheese: How to Avoid AI Overwhelm](https://signal78.ai/insights/stop-chasing-the-cheese-how-to-avoid-ai-paralysis)
Every day (literally) there’s a new AI model announced. Some are big deals (DeepSeek anyone?) while others are blips. But the pace of new releases, ea…
By Matt Cyr · 3 min read
- [](https://signal78.ai/insights/deepseek-why-its-wreaking-havoc)
AI Strategy · January 28, 2025
### [DeepSeek: Why it’s Wreaking Havoc](https://signal78.ai/insights/deepseek-why-its-wreaking-havoc)
The lead story last night on the CBS Evening News – and everywhere else for that matter – was about DeepSeek, the new Chinese Large Language Model (LL…
By Matt Cyr · 5 min read
- [](https://signal78.ai/insights/2025-ai-related-conferences-to-have-on-your-radar)
AI Training · January 25, 2025
### [2025 AI-Related Conferences to Have on Your Radar](https://signal78.ai/insights/2025-ai-related-conferences-to-have-on-your-radar)
2025 AI-Related Conferences Below are AI-focused conferences this year across healthcare, higher education and AI more generally. If you have a confer…
By Matt Cyr · 3 min read
- [](https://signal78.ai/insights/clms-vs.-off-the-shelf-llms)
AI Strategy · January 15, 2025
### [CLM vs. LLM: To Build a Walled Garden or Not?](https://signal78.ai/insights/clms-vs.-off-the-shelf-llms)
Using Google Deep Research to Help Me Understand the Pros and Cons of Custom Language Models
By Matt Cyr · 5 min read
- [](https://signal78.ai/insights/one-small-step-getting-started-with-ai)
AI Strategy · January 14, 2025
### [One Small Step: Getting Started with AI Doesn't Have to Be a Big Deal](https://signal78.ai/insights/one-small-step-getting-started-with-ai)
AI Adoption Lessons from My Client Work: Start Small and Build In recent months, I’ve worked with three very different clients on AI adoption projects…
By Matt Cyr · 4 min read
- [](https://signal78.ai/insights/multimodal-magic)
AI Strategy · December 13, 2024
### [Multimodal Magic](https://signal78.ai/insights/multimodal-magic)
A couple weeks ago, I was flying to St. Louis for a three-day client workshop and, like I often do, got to wondering what I was flying over. I've alwa…
By Matt Cyr · 5 min read
- [](https://signal78.ai/insights/chatgpts-canvas-a-healthcare-marketing-use-case)
October 10, 2024
### [ChatGPT's Canvas: A Healthcare Marketing Use Case](https://signal78.ai/insights/chatgpts-canvas-a-healthcare-marketing-use-case)
Last week I tried NotebookLM for the first time and was blown away by its ability to summarize two of my blog posts into a pretty listenable podcast p…
By Matt Cyr · 3 min read
- [](https://signal78.ai/insights/empower-your-team-with-ai)
AI Strategy · October 3, 2024
### [Empower Your Team with AI—No Expertise Required, Just Leadership](https://signal78.ai/insights/empower-your-team-with-ai)
In the last several months, I’ve spoken with several Chief Marketing and Communications Officers in higher education and healthcare about AI adoption.…
By Matt Cyr · 3 min read
- [](https://signal78.ai/insights/notebooklm-mind-blown)
Marketing AI · October 2, 2024
### [NotebookLM = Mind Blown](https://signal78.ai/insights/notebooklm-mind-blown)
At this point, we've all had those "oh wow" moments with AI technologies. Using ChatGPT for the first time and seeing a friend demo Heygen stand out f…
By Matt Cyr · 2 min read
- [](https://signal78.ai/insights/beyond-shiny-object-syndrome-how-to-integrate-ai-into-your-existing-marketing-strategy)
AI Strategy · September 25, 2024
### [Beyond Shiny Object Syndrome: Integrating AI Into Your Existing Marketing Strategy](https://signal78.ai/insights/beyond-shiny-object-syndrome-how-to-integrate-ai-into-your-existing-marketing-strategy)
From content creation tools to predictive analytics, marketers are constantly bombarded with the promise that AI will revolutionize their efforts. But…
By Matt Cyr · 3 min read
- [](https://signal78.ai/insights/ai-and-the-fallacy-of-futureproofing)
AI in the Workplace · September 13, 2024
### [AI and the Fallacy of Futureproofing](https://signal78.ai/insights/ai-and-the-fallacy-of-futureproofing)
Humans love predictability. We obsess over weather forecasts, schedule recurring meetings, and contribute to 401Ks, all because we want to know what t…
By Matt Cyr · 4 min read
- [](https://signal78.ai/insights/2024-state-of-marketing-ai-report-chatgpt-summary)
AI in the Workplace · September 6, 2024
### [2024 State of Marketing AI Report: ChatGPT Summary](https://signal78.ai/insights/2024-state-of-marketing-ai-report-chatgpt-summary)
I'm excited to head to MAICON 24 next week. In preparation for the conference, I revisited the Marketing AI Institute's 2024 State of Marketing AI Rep…
By Matt Cyr · 4 min read
- [](https://signal78.ai/insights/ai-adoption-in-higher-ed-marketing-impediments-and-opportunities)
AI Training · September 3, 2024
### [AI Adoption in Higher Ed Marketing: Impediments and Opportunities](https://signal78.ai/insights/ai-adoption-in-higher-ed-marketing-impediments-and-opportunities)
Last week I presented to more than 100 marketers at a large university about the use of AI in higher ed marketing and gained valuable insights into th…
By Matt Cyr · 3 min read
- [](https://signal78.ai/insights/4-ways-to-prepare-healthcare-marketing-team-for-ai)
August 23, 2024
### [4 Steps to Take Today to Prepare Your Healthcare Marketing Team for the AI Wave](https://signal78.ai/insights/4-ways-to-prepare-healthcare-marketing-team-for-ai)
AI technology is moving fast. Here's how to stay competitive and compliant. “\[Within 5 years\], AI will do 95% of what marketers use agencies, strategi…
By Matt Cyr · 3 min read
- [](https://signal78.ai/insights/4-ways-to-prepare-university-marketing-team-for-ai)
AI Training · August 14, 2024
### [4 Ways to Prepare Your University Marketing Team for the AI Wave](https://signal78.ai/insights/4-ways-to-prepare-university-marketing-team-for-ai)
A new academic year is upon us. Here's how to stay competitive and compliant. “\[Within 5 years\], AI will do 95% of what marketers use agencies, strate…
By Matt Cyr · 3 min read
- [](https://signal78.ai/insights/rethinking-higher-ed-marketing)
AI Training · August 13, 2024
### [Rethinking Higher Ed Marketing](https://signal78.ai/insights/rethinking-higher-ed-marketing)
A new academic year is upon us. Here's how to stay competitive and compliant. “\[Within 5 years\], AI will do 95% of what marketers use agencies, strate…
By Matt Cyr · 3 min read
- [](https://signal78.ai/insights/now-next-ai-in-the-workplace)
AI Training · July 3, 2024
### [Now & Next: Building Employee Confidence in AI Through Training](https://signal78.ai/insights/now-next-ai-in-the-workplace)
AI has swept quickly into our daily lives and workplaces, bringing both excitement and anxiety. There are already examples of AI replacing human jobs …
By Matt Cyr · 2 min read
- [](https://signal78.ai/insights/we-dont-need-faster-horses)
AI Training · March 18, 2024
### [We Don't Need Faster Horses](https://signal78.ai/insights/we-dont-need-faster-horses)
Thoughts on the Marketing Jobs of the Future “What is the marketing job of the future?” It was an unexpected question from a friend and former colleag…
By Matt Cyr · 8 min read
- [](https://signal78.ai/insights/humans-what-are-they-good-for)
AI in the Workplace · August 7, 2023
### [Humans, What are They Good For?](https://signal78.ai/insights/humans-what-are-they-good-for)
"Which human characteristics remain vital and relevant \[in the age of AI\]?"
By Matt Cyr · 2 min read
- [](https://signal78.ai/insights/ais-implications-for-business-strategy)
AI in the Workplace · July 30, 2023
### [AI's Implications for Business Strategy](https://signal78.ai/insights/ais-implications-for-business-strategy)
I’m 2/3 of the way through my 6-week MIT Sloan online course on developing an AI business strategy, so it seemed like a good time to step back and ref…
By Matt Cyr · 4 min read
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