---
title: "Staying in the Loop: My Recent & Upcoming AI Talks, Webinars & Articles"
description: Explore practical AI applications in healthcare marketing and digital agencies with insightful webinars, articles, and upcoming events. Stay ahead with the latest AI trends and expert discussions.
image: https://signal78.ai/hubfs/Staying%20in%20the%20Loop.jpeg
---

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Practical AIAugust 12, 20253 min read

# Staying in the Loop: My Recent & Upcoming AI Talks, Webinars & Articles

![Matt Cyr](https://signal78.ai/hubfs/signal78-site/headshot-matt-cyr.jpg)**Matt Cyr** · Founder & President, Loop

![](https://signal78.ai/hubfs/Staying%20in%20the%20Loop.jpeg)

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It’s been a busy summer for Loop sharing practical, human-centered ways to bring AI into healthcare marketing and digital agencies – and collaborating with some incredible people along the way. If you missed any of the action (or want to join me for what’s ahead), here’s a quick roundup.

### Watch On-Demand

- 🎥 **Marketing AI that Works – and What's Coming Next –** A webinar hosted by [**bvk**](https://www.linkedin.com/company/bvk/) and the [**Forum for Healthcare Strategists**](https://www.linkedin.com/company/forum-healthcare-strategists/) and featuring [**Daniel Fell**](https://www.linkedin.com/in/dannyfell?miniProfileUrn=urn%3Ali%3Afs_miniProfile%3AACoAAABHdu0Bcza9EX2U5GrPqWQQfG4TdZ0yG8M) (BVK), [**Deb Pappas**](https://www.linkedin.com/in/debpappas?miniProfileUrn=urn%3Ali%3Afs_miniProfile%3AACoAAAARNRIB7LhFNgF4_WdSp8nD1ksqYNa8fq4) from [**Connecticut Children's**](https://www.linkedin.com/company/connecticut-childrens/), and [**Carrie Liken**](https://www.linkedin.com/in/carrieliken?miniProfileUrn=urn%3Ali%3Afs_miniProfile%3AACoAAACPmB8BfDRKhmXTVy5_ZGN-iqlg7YZRsBo) from [**Snowflake**](https://www.linkedin.com/company/snowflake-computing/). [**Watch on YouTube »**](https://www.youtube.com/watch?v=bg7kNMQBf_k)
  
  🎥 **The Urgency Gap: Is Healthcare Ready for AI Experience Design?** – I joined [Chris Boyer](https://www.linkedin.com/in/chrisboyer?miniProfileUrn=urn%3Ali%3Afs_miniProfile%3AACoAAAAUejUBjxNZ6m-kMu-1i0qvnijx4Y1aXl0) and [Reed Smith](https://www.linkedin.com/in/reedtsmith?miniProfileUrn=urn%3Ali%3Afs_miniProfile%3AACoAAADVcO4B1SDFFcdY3SjF2JQk567CrVCWWwo) on their [touch point media](https://www.linkedin.com/company/touch%E2%80%A2point-podcast/) podcast where we discussed the AI adoption gap in healthcare marketing. [Give it a listen \>\>](https://touchpoint.health/podcast/tp439-the-urgency-gap-is-healthcare-ready-for-ai-experience-design/)
- 🎥 **Start Smart with AI** – Co-presented with [Teri Sun](https://www.linkedin.com/in/teribarrows?miniProfileUrn=urn%3Ali%3Afs_miniProfile%3AACoAAACCLHkBAYdHw13Fjwv_Rup2EuSLBXEn11M)of [White Rhino](https://www.linkedin.com/company/white-rhino-productions/). We covered how to lay the groundwork for successful AI adoption in healthcare marketing. [Watch the replay »](https://offers.whiterhino.com/start-smart-with-ai-webinar-replay)
- 🎥 **GPT, AEO & GEO: Making Sense of AI Search** – In partnership with [Jessica Walker](https://www.linkedin.com/in/walkerjessica?miniProfileUrn=urn%3Ali%3Afs_miniProfile%3AACoAAACePsYBAFi0vvXTi7rVQ_9X4l2rpDFycK8) of [Care Sherpa](https://www.linkedin.com/company/care-sherpa/) and [Diane Hammons](https://www.linkedin.com/in/dianehammons?miniProfileUrn=urn%3Ali%3Afs_miniProfile%3AACoAAAEwG1MBq4zBEGSb5vGbynoJdI-UD4-wb_k) of [WG Content](https://www.linkedin.com/company/wg-content/)**,** we unpacked what these AI search trends mean for your marketing strategy. [Watch the replay »](https://caresherpa.com/webinar-gpt-aeo-geo-replay)
- 🎥 **The Human Side of the Loop** – An *Unscripted Series* conversation hosted by [Kirsten Lecky](https://www.linkedin.com/in/kirstenmlecky?miniProfileUrn=urn%3Ali%3Afs_miniProfile%3AACoAAAAzKXcBsovDQoF_1ZyjDbJr0_VM3eiOH7I) of [WG Content](https://www.linkedin.com/company/wg-content/), where I answer questions that have nothing to do with AI. [Watch on LinkedIn »](https://www.linkedin.com/posts/wg-content_unscriptedseries-healthcarevoices-humansideofhealthcare-activity-7358875893026451457-Vj-E?utm_source=share&utm_medium=member_desktop&rcm=ACoAAAE6zqIBBV4gqXRJleeWMNwWe3UsR6H7Bh0)

### Read My Latest

- 📰 **Closing the Urgency Gap: How Marketers Can Embrace AI as a Thought Partner, Not Just a Tool** – Published in [eHealthcare Strategy & Trends](https://www.linkedin.com/company/ehealthcare-strategy-%26-trends/) in collaboration with [Jared Johnson](https://www.linkedin.com/in/jaredjohnson?miniProfileUrn=urn%3Ali%3Afs_miniProfile%3AACoAAABYevIB49Tq0pGWw8T4LgrJ1rS0HHR2VH8), this piece offers a practical framework for making AI a daily part of your team’s thinking. [Read the article »](https://ehealthcarestrategy.com/closing-the-urgency-gap-how-marketers-can-embrace-ai-as-a-thought-partner-not-just-a-tool/?access_code=33397)
- 📰 **Sign up for** [**my weekly newsletter**](https://www.linkedin.com/pulse/beyond-algorithm-why-ai-transformation-starts-human-matt-cyr-c9vte/?trackingId=uKhe84FRR0KH3Lob%2FO2qCg%3D%3D) **on the latest AI news and breakthroughs.**

### Upcoming Events

- 🎥 **Generative Engine Optimization (GEO) & Beyond: Closing the AI Readiness Gap in Healthcare Marketing** – On **Sept. 3** I'm joining this webinar hosted by [Netpeak US](https://www.linkedin.com/company/netpeak-us/) to talk about "AI & the Changing Nature of Healthcare Consumer Behavior: Lessons From the Social Media Revolution." [Reserve your spot today \>\>](https://netpeak.us/sessions/geo-healthcare/)
- 🍽 **Lunch & Learn: AI for Healthcare Marketing Leaders** – In-person event in Atlanta on **Sept. 11**, co-hosted with [Daniel Fell](https://www.linkedin.com/in/dannyfell?miniProfileUrn=urn%3Ali%3Afs_miniProfile%3AACoAAABHdu0Bcza9EX2U5GrPqWQQfG4TdZ0yG8M) from BVK, [Michael Schneider](https://www.linkedin.com/in/michaelschneider-greystone?miniProfileUrn=urn%3Ali%3Afs_miniProfile%3AACoAAAD2QGwB-jR3fYs2K_-Mq5rwfQxFEMjUioM) from [Greystone.net](http://greystone.net/), and [Aby Varma](https://www.linkedin.com/in/abyvarma?miniProfileUrn=urn%3Ali%3Afs_miniProfile%3AACoAAADmoukBzQOFTj26rB99kLP3iDHiJSAOpNA) of [Spark Novus](https://www.linkedin.com/company/sparknovus/). A conversation on streamlining content, improving engagement, and boosting efficiency with AI. [Reserve your spot »](https://www.eventbrite.com/e/lunch-and-learn-ai-for-healthcare-marketing-leaders-tickets-1409947273249?aff=oddtdtcreator)
- 🎯 **AI@Mirren** – On **Sept. 18**, [Teri Sun](https://www.linkedin.com/in/teribarrows?miniProfileUrn=urn%3Ali%3Afs_miniProfile%3AACoAAACCLHkBAYdHw13Fjwv_Rup2EuSLBXEn11M) and I will be sharing hands-on tips for building AI agents that help agencies move faster, be more strategic and better support their clients. [Register here »](https://ai.mirren.com/event/aimirren/)
- 🏥 **HCIC Panel Discussion** – **November 9–12**, I’ll join fellow healthcare marketing experts for a discussion on AI, data, and digital transformation at the *Healthcare Internet Conference* in Las Vegas. [View the agenda and reserve your spot »](https://www.hcic.net/Agenda/panel-discussions?gad_source=1&gad_campaignid=17550948165&gbraid=0AAAAACRk9RRGXU4uW_gH9E3qBWWhkNRLX&gclid=Cj0KCQjwzOvEBhDVARIsADHfJJRJX8YtBpJUHiawmVjkFNIyxFPB7dFgsE3PENhqrT4hhabQAdYixL8aAuAlEALw_wcB)

If you watch, read, or join me at any of these, I’d love to hear your thoughts. And if you're interested in having me speak at an upcoming event, [please get in touch](mailto:matt@loopagency.ai).

![Matt Cyr](https://signal78.ai/hubfs/signal78-site/headshot-matt-cyr.jpg)

Founder & President

### Matt Cyr

Nearly 30 years leading marketing teams, from Boston’s hospitals and universities to eight years running strategy and new business at a 100-person agency. Founded Loop in 2024.

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