--- title: "Speaking Up: Three Talks, One Goal: Making AI Work for Marketers" description: At upcoming talks at HMPS and Mirren Live, Matt Cyr of Loop Consulting will discuss how AI and AI agents are revolutionizing marketing. image: https://signal78.ai/hubfs/Speaking-engagements.jpeg --- [Skip to content](https://signal78.ai/insights/speaking-up-three-events-one-goal-making-ai-work-for-marketers#main) [![Signal78 home](https://signal78.ai/hs-fs/hubfs/signal78-site/logo-signal78.png?width=95&height=30&name=logo-signal78.png)](https://signal78.ai/) [Home](https://signal78.ai/) [Platform](https://signal78.ai/platform) [Services](https://signal78.ai/services) [About](https://signal78.ai/about) [Insights](https://signal78.ai/insights) [Book a demo](https://signal78.ai/insights/speaking-up-three-events-one-goal-making-ai-work-for-marketers#demo) [← Insights](https://signal78.ai/insights) Marketing AIApril 12, 20253 min read # Speaking Up: Three Talks, One Goal: Making AI Work for Marketers ![Matt Cyr](https://signal78.ai/hubfs/signal78-site/headshot-matt-cyr.jpg)**Matt Cyr** · Founder & President, Loop ![](https://signal78.ai/hubfs/Speaking-engagements.jpeg) In this article Share I’ve been talking with marketers about AI nearly every day this year—and one theme keeps coming up: *"I know it’s important, but I don’t know where to start."* That’s why I’m excited to hit the road this spring to deliver three talks sharing how AI and AI agents can help marketers—from healthcare systems to creative agencies—work smarter, faster, and more effectively. ## **![Matt Cyr HMPS](https://signal78.ai/hs-fs/hubfs/Matt%20Cyr%20HMPS.png?width=437&height=228&name=Matt%20Cyr%20HMPS.png)Healthcare Marketing & Physician Strategies Summit** *([**HMPS 2025**](https://www.healthcarestrategy.com/summit/))* *April 29 – May 2 | Orlando, FL.*  I’m fortunate to be presenting two sessions at HMPS this year: ### *Harnessing the Power of AI in Healthcare* In this session, I’ll join fellow healthcare marketing leaders [Chris Boyer](https://www.linkedin.com/in/chrisboyer/), [Chris Hemphill](https://www.linkedin.com/in/chris-hemphill-b278009/) and [Jeremy Rogers](https://www.linkedin.com/in/jeremyrogers/) to explore AI’s impact across the healthcare ecosystem—with a special focus on marketing. We’ll look at real-world use cases, risks and governance considerations, and how healthcare organizations can build AI strategies that align with both brand and mission. Check out my post on how healthcare marketers can [use AI to do more with less](https://signal78.ai/insights/more-with-less-how-ai-can-augment-marketing-teams-impacted-by-job-cuts). ### ***From Overwhelmed to On It: AI Agents in Your Daily Marketing Workflow*** In the second session, [Mary McPheat](https://www.linkedin.com/in/marymcpheat/) and I will do a deep dive into AI agents and do live demos of tools that healthcare marketers can use today to make their work more efficient, freeing them up for the more critical and strategic parts of their work: - Start your day with a priority list of tasks, to-do’s and emails. - String together multiple systems to create and distribute social media content. - Use advanced tools to create marketing materials you can’t create on your own. We’ll cut through the AI agent hype and give attendees real things they do when they get back to their offices. Download our free eBook on AI agents 👇. [![AI Agent eBook](https://signal78.ai/hs-fs/hubfs/AI%20Agent%20eBook.jpeg?width=192&height=239&name=AI%20Agent%20eBook.jpeg)](https://loopagency.ai/free-ebook-ai-agents) ## **Mirren Live: Strategies for Agency Growth ([Mirren Live 2025](https://live.mirren.com/))** *![Deploying AI Agents Boosting Your Teams Output](https://signal78.ai/hs-fs/hubfs/Deploying%20AI%20Agents%20Boosting%20Your%20Teams%20Output.png?width=419&height=324&name=Deploying%20AI%20Agents%20Boosting%20Your%20Teams%20Output.png)May 7-8 | New York, NY* At Mirren Live, I’m speaking to agency leaders about how AI agents are enabling small teams to operate at a scale and speed that used to be reserved for much larger shops. ***Deploying AI Agents: Boosting Your Team’s Output*** This session will include live demos and practical examples of how agencies are building AI agents to: - Automate client comms and new business outreach - Personalize proposals and presentations - Handle research, lead scoring, and follow-ups – without adding headcount We'll also talk about how AI is driving big shifts in staffing, service models, and revenue strategies—and how agencies can evolve now to stay ahead. Check out my blog post on [cutting through the AI agent hype](https://signal78.ai/insights/ai-agent-hype). ## **Practical AI: The Thread That Connects It All** Whether you’re marketing a hospital or growing a creative agency, AI is changing the expectations around speed, personalization, and output. But you don’t need to overhaul everything or wait for the next platform release to get started. Across these sessions, I’ll be sharing the same core idea: **AI can help marketers do better work, faster—and it's more accessible than you think.** Check out my blog post on [how to start small with AI](https://signal78.ai/insights/one-small-step-getting-started-with-ai). ## Let's Connect! If you’ll be at **HMPS or Mirren Live**, I’d love to connect. And if you're not attending but want to talk about what AI could look like inside your organization or agency, [email me](mailto:matt@loopagency.ai) or grab time on my calendar (below).   ![Matt Cyr](https://signal78.ai/hubfs/signal78-site/headshot-matt-cyr.jpg) Founder & President ### Matt Cyr Nearly 30 years leading marketing teams, from Boston’s hospitals and universities to eight years running strategy and new business at a 100-person agency. Founded Loop in 2024. ## More insights. [See all insights→](https://signal78.ai/insights) ### [![](https://signal78.ai/hubfs/Gemini_Generated_Image_tlr2qftlr2qftlr2.jpeg) AI StrategyOctober 6, 2026 It’s Q4 — How’s Your AI Plan Coming? Read the post→](https://signal78.ai/insights/its-q4-hows-your-ai-plan-coming) ### [![](https://signal78.ai/hubfs/2026-09-28_asset_linkedin-article-header-platform-update-fall-2026.png) Signal78September 28, 2026 Signal78 Is Live. Here's What It's Proven — and What's Next. Read the post→](https://signal78.ai/insights/notes-from-the-build-where-signal78-stands-this-fall) ### [![](https://signal78.ai/hubfs/37-78.png) AI for AgenciesAugust 11, 2026 AI Will Keep Making Move 37. We Named the Company After Move 78. Read the post→](https://signal78.ai/insights/ai-will-keep-finding-move-37.-we-named-the-company-after-move-78) Every week ## Stay in the Loop. Get next week’s issue in your inbox: what changed in AI, and what it means for your agency. ![Signal78](https://signal78.ai/hubfs/signal78-site/logo-signal78.png) The agentic operating platform for agencies. It runs the routine and signals your people when their judgment matters. [Home](https://signal78.ai/) [Platform](https://signal78.ai/platform) [Services](https://signal78.ai/services) [About](https://signal78.ai/about) [Insights](https://signal78.ai/insights) © 2026 Signal78 [Privacy policy](https://signal78.ai/privacy) Cookie settings × ## Book a 30-minute demo Pick a time that works. You'll see Signal78 running on agency work like yours. × ## Talk to us Tell us a little about your agency and what you want AI to change. We'll reply within one business day. × ## Can’t we just build this in Claude? The white paper on what it takes to keep a homegrown AI system current, secure and separated by client. ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Matt Cyr", "url" : "https://signal78.ai/insights/author/matt-cyr" }, "dateModified" : "2025-04-14T16:16:10.466Z", "datePublished" : "2025-04-12T14:53:48.000Z", "headline" : "Speaking Up: Three Talks, One Goal: Making AI Work for Marketers", "image" : [ "https://signal78.ai/hubfs/Speaking-engagements.jpeg" ], "mainEntityOfPage" : { "@id" : "https://signal78.ai/insights/speaking-up-three-events-one-goal-making-ai-work-for-marketers", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://signal78.ai/hubfs/Loop%20Logos/Loop_Primary.svg" }, "name" : "Signal78" } } ```