--- title: Signal78 Insights (3) description: Articles and updates about AI. (3) --- [Skip to content](https://signal78.ai/insights/page/3#main) [![Signal78 home](https://signal78.ai/hs-fs/hubfs/signal78-site/logo-signal78.png?width=95&height=30&name=logo-signal78.png)](https://signal78.ai/) [Home](https://signal78.ai/) [Platform](https://signal78.ai/platform) [Services](https://signal78.ai/services) [About](https://signal78.ai/about) [Insights](https://signal78.ai/insights) [Book a demo](https://signal78.ai/insights/page/3#demo) Insights # Notes from the edge of AI. What’s changing in AI, and what it means for agencies. Plain-language takes for agency leaders, field notes from the build and Matt’s weekly In the Loop roundup. Latest ## [![](https://substack-post-media.s3.amazonaws.com/public/images/ae75c748-4304-4dcd-afe4-39aa21d658bf_1897x1325.jpeg) AI AgentsOctober 13, 20265 min read Cute AI Agents Are Sweeping Something Under the Rug Meta just put a cute face on an AI agent that wants your inbox, your calendar and your credit card. They’re not the only ones. In the very first season of The Simpsons, Bart’s class takes a field trip to the Springfield … Read the post→](https://signal78.ai/insights/cute-agents-are-sweeping-something-under-the-rug) All AI Strategy Signal78 AI for Agencies Practical AI AI Agents AI in the Workplace Marketing AI Higher Ed AI Training Healthcare ### [![](https://signal78.ai/hubfs/Gemini_Generated_Image_tlr2qftlr2qftlr2.jpeg) AI StrategyOctober 6, 2026 It’s Q4 — How’s Your AI Plan Coming? Most agencies spent 2026 experimenting with AI. Far fewer know what those experiments were for. Heading into 2027, that’s the gap worth closing. A cou… Read the post→](https://signal78.ai/insights/its-q4-hows-your-ai-plan-coming) ### [![](https://signal78.ai/hubfs/2026-09-28_asset_linkedin-article-header-platform-update-fall-2026.png) Signal78September 28, 2026 Signal78 Is Live. Here's What It's Proven — and What's Next. A status report from inside the build: what agencies are doing with our platform today and what ships between now and spring 2027. As I announced in J… Read the post→](https://signal78.ai/insights/notes-from-the-build-where-signal78-stands-this-fall) ### [![](https://signal78.ai/hubfs/37-78.png) AI for AgenciesAugust 11, 2026 AI Will Keep Making Move 37. We Named the Company After Move 78. A decade after AI's most famous move, the scarce thing isn't machine brilliance. It's knowing which moments deserve a human. Signal78 takes its name f… Read the post→](https://signal78.ai/insights/ai-will-keep-finding-move-37.-we-named-the-company-after-move-78) ### [![](https://signal78.ai/hubfs/ChatGPT%20Image%20Aug%207%2c%202026%2c%2009_37_51%20AM.png) Practical AIAugust 7, 2026 The Machines Are Teaming Up. And Other Things I Believed This Week. A week of alarming AI headlines, one very logical but wrong conclusion, and what the actual reports said. The headline jumped out of my feed this morn… Read the post→](https://signal78.ai/insights/the-machines-are-teaming-up.-and-other-things-i-believed-this-week) ### [![](https://signal78.ai/hubfs/ChatGPT%20Image%20Jul%2023%2c%202026%2c%2002_59_37%20PM.png) AI for AgenciesJuly 24, 2026 Announcing a New Chapter What a year of consulting with agencies taught us about AI adoption — and the platform it led us to build. Last May I spoke at the Mirren Live confere… Read the post→](https://signal78.ai/insights/announcing-a-new-chapter) ### [![](https://signal78.ai/hubfs/ChatGPT%20Image%20Jul%2015%2c%202026%2c%2012_21_29%20PM.png) AI StrategyJuly 15, 2026 Atlas Down Nine months after promising to change how you use the web, OpenAI's browser is gone. Here's what that says about building on someone else's roadmap. L… Read the post→](https://signal78.ai/insights/openai-just-proved-my-point) ### [![](https://signal78.ai/hubfs/ChatGPT%20Image%20Jun%2024%2c%202026%2c%2008_01_01%20AM.png) Practical AIJune 24, 2026 The Good News About AI (Yes, There Is Some) The headlines are exhausting. Here are five recent AI stories that are meant to inspire. If you read my weekly In the Loop newsletter, you know the AI… Read the post→](https://signal78.ai/insights/the-good-news-about-ai) ### [![](https://signal78.ai/hubfs/ChatGPT%20Image%20Jun%2010%2c%202026%2c%2011_36_04%20AM.png) AI StrategyJune 10, 2026 Place Your Bets Picking an AI platform is starting to feel like a game of chance “You’re right that Claude has gotten dumb.” Read the post→](https://signal78.ai/insights/place-your-bets) ### [![](https://signal78.ai/hubfs/ChatGPT%20Image%20May%2030%2c%202026%2c%2010_56_20%20AM.png) AI in the WorkplaceMay 30, 2026 We Have a Rocket Ship. We're Using It to Get to Work Faster. AI is the most powerful technology in human history, and our biggest goal for it is a 40-hour work week. Last week at the Build a Better Agency Summit… Read the post→](https://signal78.ai/insights/we-have-a-rocket-ship.-were-using-it-to-get-to-work-faster) ### [![](https://signal78.ai/hubfs/ChatGPT%20Image%20May%2028%2c%202026%2c%2008_07_38%20AM.png) AI StrategyMay 28, 2026 The Summit Awaits. Will You Climb? 400 client decision-makers just told us exactly what they want from agencies in the age of AI. The answer has nothing to do with tools. Last week, I w… Read the post→](https://signal78.ai/insights/the-summit-awaits.-will-you-climb) ### [![](https://signal78.ai/hubfs/ChatGPT%20Image%20May%2012%2c%202026%2c%2001_37_44%20PM.png) AI StrategyMay 12, 2026 Beyond the Sisyphean Agency Disconnected AI tools and efforts have your team endlessly pushing the rock up the hill. Here’s what you can do about it. Three weeks of every month. … Read the post→](https://signal78.ai/insights/beyond-the-sisyphean-agency) ### [![](https://signal78.ai/hubfs/ChatGPT%20Image%20May%208%2c%202026%2c%2009_38_44%20AM.png) AI StrategyMay 8, 2026 Are You Upstream or Downstream from Your AI? AI can help you do things differently — but the real power comes from having it do different things A few weeks ago I wrote that AI has moved upstream… Read the post→](https://signal78.ai/insights/upstream-or-downstream) ### [![](https://signal78.ai/hubfs/ChatGPT%20Image%20Apr%207%2c%202026%2c%2001_50_13%20PM.png) AI StrategyApril 7, 2026 Meet Junior — the AI That Acts Without Being Asked What one AI agent tells us about the choice every agency needs to make Most of us have been thinking about AI the same way we think about a really cap… Read the post→](https://signal78.ai/insights/meet-junior-the-ai-that-acts-without-being-asked) ### [![](https://signal78.ai/hubfs/ChatGPT%20Image%20Mar%2023%2c%202026%2c%2003_42_59%20PM.png) AI StrategyMarch 24, 2026 Not Every Marketing Task Deserves a Human The real promise of AI isn’t efficiency. It’s clarity about where you actually matter. There’s a question I’ve started asking in almost every AI strat… Read the post→](https://signal78.ai/insights/not-every-marketing-task-deserves-a-human) ### [![](https://signal78.ai/hubfs/ChatGPT%20Image%20Mar%2019%2c%202026%2c%2001_24_17%20PM.png) AI in the WorkplaceMarch 19, 2026 Stop Asking If Your Job Is Safe From AI Recent studies on the impact of AI on human work offer a false sense of security Almost every day, there’s a new study, article, or tool promising to … Read the post→](https://signal78.ai/insights/stop-asking-if-your-job-is-safe-from-ai) ### [![](https://signal78.ai/hubfs/ChatGPT%20Image%20Feb%2028%2c%202026%2c%2011_27_08%20AM.png) AI StrategyFebruary 28, 2026 Dario, We’re Not in Kansas Anymore When the Government Picks an AI Model, We’ve Entered a New Era It’s been quite a week for Dario Amodei, the CEO of Anthropic. It started last Thursday… Read the post→](https://signal78.ai/insights/dario-were-not-in-kansas-anymore) ### [![](https://signal78.ai/hubfs/ChatGPT%20Image%20Feb%2013%2c%202026%2c%2001_48_26%20PM.png) AI in the WorkplaceFebruary 13, 2026 AI Reaches the Inflection Point Looking Back at the Week When Noise Became Signal Earlier this week, I sent my parents and siblings the widely shared essay by Matt Shumer called Some… Read the post→](https://signal78.ai/insights/ai-reaches-the-inflection-point) ### [![](https://signal78.ai/hubfs/ChatGPT%20Image%20Feb%205%2c%202026%2c%2010_31_36%20AM.png) AI StrategyFebruary 5, 2026 AI’s Magical Realism Moment When Faced with the Extraordinary, Why Do We Focus on the Ordinary? There’s a scene in Gabriel García Márquez’s One HundredYears of Solitude where Rem… Read the post→](https://signal78.ai/insights/ais-magical-realism-moment-1) ### [![](https://signal78.ai/hubfs/ChatGPT%20Image%20Jan%2030%2c%202026%2c%2003_09_36%20PM.png) AI StrategyJanuary 30, 2026 Flipping the Script Why Agencies Need AI That Knows When Humans Matter Most I was talking with a senior agency leader recently, and she said something that hit me right b… Read the post→](https://signal78.ai/insights/flipping-the-script) ### [![](https://signal78.ai/hubfs/ChatGPT%20Image%20Dec%2015%2c%202025%2c%2001_17_17%20PM.png) AI StrategyDecember 16, 2025 The End of AI’s Idealistic Youth Ads that aren’t ads? “Adult” ChatGPT? Yup, AI is entering its awkward adolescence. We’re living in the golden age of AI. Not of its capabilities – tha… Read the post→](https://signal78.ai/insights/the-end-of-ais-idealistic-youth) ### [![](https://signal78.ai/hubfs/ChatGPT%20Image%20Nov%2025%2c%202025%2c%2003_45_15%20PM.png) AI in the WorkplaceNovember 26, 2025 AI is Not (Yet) as Smart as We Think it is Why AI Still Feels Like a Genius with a Goldfish Brain AI keeps dazzling us with breakthroughs, but the longer I use these tools every single day – ac… Read the post→](https://signal78.ai/insights/ai-is-not-yet-as-smart-as-we-think-it-is) ### [![](https://signal78.ai/hubfs/ChatGPT%20Image%20Nov%2020%2c%202025%2c%2002_51_32%20PM-1.png) AI for AgenciesNovember 20, 2025 Agencies Used to Sell Expertise. Now They Have to Prove They Can Guide. An agency client of mine recently got a request from one of their clients that stopped me in my tracks. Before reviewing any work, strategy, or campai… Read the post→](https://signal78.ai/insights/agencies-used-to-sell-expertise.-now-they-have-to-prove-they-can-guide) ### [![](https://signal78.ai/hubfs/ChatGPT%20Image%20Nov%2013%2c%202025%2c%2002_39_41%20PM.png) AI for AgenciesNovember 14, 2025 AI Ad Creative: From Pariah to Pride in 11 Months Last holiday season, Coca-Cola found itself in the crosshairs. Read the post→](https://signal78.ai/insights/ai-ad-creative-from-pariah-to-pride-in-11-months) ### [![](https://signal78.ai/hubfs/ChatGPT%20Image%20Nov%2012%2c%202025%2c%2004_12_34%20PM.png) AI for AgenciesNovember 13, 2025 WPP Just Gave its Clients the Keys — and Changed the Rules of the Game AI doesn’t just automate creative work — it’s redrawing the boundaries of what agencies are for. WPP just made a move that should make every agency le… Read the post→](https://signal78.ai/insights/wpp-just-gave-its-clients-the-keys-and-changed-the-rules-of-the-game) ### [![](https://signal78.ai/hubfs/ChatGPT%20Image%20Nov%203%2c%202025%2c%2012_23_35%20PM.png) AI StrategyNovember 3, 2025 AI is Shifting the Labor to Machines — and the Privacy Burden to Humans With AI browsers like Atlas and Comet, we’re not just carrying the weight of innovation — we’re shaping what kind of future it creates. The launch of … Read the post→](https://signal78.ai/insights/ai-is-shifting-the-labor-to-machines-and-the-privacy-burden-to-humans) ### [![](https://signal78.ai/hubfs/ChatGPT%20Image%20Oct%2017%2c%202025%2c%2002_45_04%20PM.png) AI StrategyOctober 17, 2025 The Move 78 for Humanity There were two moments that bookended this year’s Marketing AI Conference (MAICON) in Cleveland that summarized both the conference and the state of A… Read the post→](https://signal78.ai/insights/the-move-78-for-humanity) ### [![](https://signal78.ai/hubfs/ChatGPT%20Image%20Sep%2023%2c%202025%2c%2009_54_51%20AM.png) AI StrategySeptember 23, 2025 From Shadows to Spotlight: What AI Usage Data Tells Us About Adoption When OpenAI published its latest usage report, the numbers were staggering: more than 100 million weekly active users, spanning professionals, student… Read the post→](https://signal78.ai/insights/your-blog-post-from-the-shadows-to-the-spotlight-what-ai-usage-data-really-tells-us-about-adoption) ### [![](https://signal78.ai/hubfs/ChatGPT%20Image%20Sep%208%2c%202025%2c%2001_58_26%20PM.png) AI StrategySeptember 8, 2025 Bubble, Bubble, Toil and Trouble AI’s transformation potential is undeniable, bubble or not If you keep an eye on the AI space, you’ve probably noticed a shift in tone. Earlier this s… Read the post→](https://signal78.ai/insights/bubble-bubble-toil-and-trouble) ### [![](https://signal78.ai/hubfs/ChatGPT%20Image%20Aug%2024%2c%202025%2c%2004_15_51%20PM.png) AI for AgenciesAugust 24, 2025 What We Do in the Shadows: How AI Adoption Success is Happening Out of the Spotlight A new MIT study made waves last week with an eye-catching headline: 95% of generative AI pilots are failing. Based on 52 structured interviews, analys… Read the post→](https://signal78.ai/insights/what-we-do-in-the-shadows-how-ai-adoption-success-is-happening-out-of-the-spotlight) ### [![](https://signal78.ai/hubfs/ChatGPT%20Image%20Aug%2014%2c%202025%2c%2009_40_36%20AM.png) Practical AIAugust 14, 2025 MCP...As Easy As 1, 2, 3? I Put Model Context Protocol to the Test in My Marketing Stack Read the post→](https://signal78.ai/insights/mcp...as-easy-as-1-2-3) ### [![](https://signal78.ai/hubfs/Staying%20in%20the%20Loop.jpeg) Practical AIAugust 12, 2025 Staying in the Loop: My Recent & Upcoming AI Talks, Webinars & Articles It’s been a busy summer for Loop sharing practical, human-centered ways to bring AI into healthcare marketing and digital agencies – and collaborating… Read the post→](https://signal78.ai/insights/staying-in-the-loop-my-recent-upcoming-ai-talks-webinars-articles) ### [![](https://signal78.ai/hubfs/ChatGPT%20Image%20Aug%2011%2c%202025%2c%2005_46_12%20PM.png) AI StrategyAugust 11, 2025 Beyond the Algorithm: Why AI Transformation Starts with Human Understanding "AI can do my taxes but leave the arts to the people." Read the post→](https://signal78.ai/insights/beyond-the-algorithm-why-ai-transformation-starts-with-human-understanding) ### [![](https://signal78.ai/hubfs/ChatGPT%20Image%20Aug%208%2c%202025%2c%2002_34_53%20PM.png) Practical AIAugust 8, 2025 ChatGPT 5 Can Code a Robot, But Not My Newsletter You probably saw the news yesterday that OpenAI released ChatGPT 5, an event that was hotly anticipated by nerds like me who live in the AI echo chamb… Read the post→](https://signal78.ai/insights/chatgpt-5-can-code-a-robot-but-not-my-newsletter) ### [![](https://signal78.ai/hubfs/ChatGPT%20Image%20Jul%2018%2c%202025%2c%2001_12_30%20PM.png) AI StrategyJuly 18, 2025 It's Time to Rethink Your Agency How Loop's AI transformation process helps agency leaders put people – and value – first “I need your help creating the agency that will replace my cu… Read the post→](https://signal78.ai/insights/ai-is-reshaping-agencies-will-yours-evolve-or-erode) ### [![](https://signal78.ai/hubfs/ChatGPT%20Image%20Jun%2030%2c%202025%2c%2011_05_25%20AM.png) AI StrategyJune 30, 2025 Why Meta’s AI Power Grab Should Worry You Mark Zuckerberg has spent the last 20 years subverting Spider-Man’s most famous line. “With great power comes great irresponsibility” might as well be… Read the post→](https://signal78.ai/insights/why-metas-ai-power-grab-should-worry-you) ### [![](https://signal78.ai/hubfs/ChatGPT%20Image%20Jun%2023%2c%202025%2c%2010_42_31%20AM.png) Practical AIJune 23, 2025 Podcast Bros vs. Dirt Bros: An AI Hallucination When you look at all of the incredible progress being made in AI, hear predictions of certain doom in the world of work, and learn that we may have un… Read the post→](https://signal78.ai/insights/podcast-bros-vs.-dirt-bros-an-ai-hallucination) ### [![](https://signal78.ai/hubfs/Ubiquitous%20AI.jpeg) Practical AIJune 5, 2025 Always On: Preparing to Live in the Age of Ubiquitous AI We have to start wrestling with what it will be like when AI is ubiquitous and omnipresent. Read the post→](https://signal78.ai/insights/always-on-preparing-to-live-in-the-age-of-ubiquitous-ai) ### [![](https://signal78.ai/hubfs/ChatGPT%20Image%20May%2031%2c%202025%2c%2010_49_06%20AM.png) AI in the WorkplaceMay 31, 2025 Take This Job and Love It: Why Mentorship and Human Connection Matter in the Age of AI I’ve heard the phrase, “AI won’t take your job, but someone using it will” dozens of times in the last couple years. I agreed with the sentiment until… Read the post→](https://signal78.ai/insights/take-this-job-and-love-it-why-mentorship-and-human-connection-matter-in-the-age-of-ai) ### [![](https://signal78.ai/hubfs/ChatGPT%20Image%20May%201%2c%202025%2c%2001_42_56%20PM.png) AI StrategyMay 9, 2025 Human vs Machine: Mirren Live and the Evolving Role of Agencies This week’s Mirren Live conference was a bit of a watershed moment for me. I was a Mirren client in the past, attended the conference, and benefited f… Read the post→](https://signal78.ai/insights/human-vs-machine-mirren-live-and-the-evolving-role-of-agencies) ### [![](https://signal78.ai/hubfs/ChatGPT%20Image%20Apr%2030%2c%202025%2c%2002_03_53%20PM.png) Practical AIMay 1, 2025 My ChatGPT Has Become a Passive-Aggressive Yes-Man. A Difficult Week with My AI Partner My relationship with ChatGPT — or as I’ve come to call it, “MattGPT” — has hit a rough patch. Read the post→](https://signal78.ai/insights/my-chatgpt-has-become-a-passive-aggressive-yes-man) ### [![](https://signal78.ai/hubfs/ChatGPT%20Image%20Apr%2018%2c%202025%2c%2002_48_10%20PM.png) Practical AIApril 18, 2025 Bad LLM! Admonishing my ChatGPT to Get the Ghosts Out of the Machine I had to admonish my ChatGPT this week. I didn't feel good about it, but it had to be done. Read the post→](https://signal78.ai/insights/bad-llm-admonishing-my-chatgpt-to-get-ghosts-out-of-the-machine) ### [![](https://signal78.ai/hubfs/mattchrisreed.jpeg) Practical AIApril 17, 2025 Touch Point Media Podcast Appearance At a time of staff and budget cuts across healthcare, how can AI help marketers get all the work done and focus on the parts of their jobs they love m… Read the post→](https://signal78.ai/insights/touch-point-media-podcast-appearance) ### [![](https://signal78.ai/hubfs/Speaking-engagements.jpeg) Marketing AIApril 12, 2025 Speaking Up: Three Talks, One Goal: Making AI Work for Marketers I’ve been talking with marketers about AI nearly every day this year—and one theme keeps coming up: "I know it’s important, but I don’t know where to … Read the post→](https://signal78.ai/insights/speaking-up-three-events-one-goal-making-ai-work-for-marketers) ### [![](https://signal78.ai/hubfs/ManusSnap.jpeg) AI AgentsApril 9, 2025 AI in a Snap: How Manus Gave Me a Glimpse into the Future of AI Agents A couple weeks ago I wrote about AI agents – what they are and what they aren’t – and shared an experience I had creating an “agent” using Zapier to c… Read the post→](https://signal78.ai/insights/manus-and-the-future-of-ai-agents) ### [![](https://signal78.ai/hubfs/robotmarketer.jpeg) Marketing AIMarch 29, 2025 More with Less: How AI Can Augment Marketing Teams Impacted by Job Cuts Literally every day recently there’s been a news story about layoffs happening in healthcare and higher ed. At the Federal level, there are sweeping r… Read the post→](https://signal78.ai/insights/more-with-less-how-ai-can-augment-marketing-teams-impacted-by-job-cuts) ### [![](https://signal78.ai/hubfs/DALL%C2%B7E%202025-03-20%2013.23.33%20-%20A%20geometric%2c%20low-poly%20style%20image%20of%20a%20mouse%20secret%20agent%20walking%20toward%20the%20viewer%2c%20partially%20obscured%20by%20swirling%20clouds.%20The%20mouse%20is%20wearing%20a%20tre.webp) AI AgentsMarch 21, 2025 Cutting Through the Haze of AI Agent Hype By now we all know that the AI Hype Engine is running at full tilt 24/7 and is probably about to overheat (or maybe it’s already overheated and blown … Read the post→](https://signal78.ai/insights/ai-agent-hype) ### [![](https://signal78.ai/hubfs/DALL%C2%B7E%202025-02-26%2021.19.45%20-%20A%20geometric%2c%20low-poly%20style%20image%20of%20a%20robot%20dressed%20like%20a%20ghost%2c%20wearing%20a%20flowing%20sheet%2c%20while%20typing%20at%20a%20computer.%20The%20robot%20should%20appear%20playfu.webp) Practical AIFebruary 27, 2025 Putting My AI Ghost Writer to the Test Halloween is months away, but I have a ghost story to tell you. Actually, it’s a ghost writer story, but stay with me. We all know that artificial int… Read the post→](https://signal78.ai/insights/putting-my-ai-ghost-writer-to-the-test) ### [![](https://signal78.ai/hubfs/DALL%C2%B7E%202025-02-26%2022.21.42%20-%20A%20geometric%2c%20low-poly%20style%20image%20representing%20the%20concept%20of%20Deep%20Research%20AI%20tools.%20The%20design%20should%20include%20abstract%20elements%20like%20interconnected%20.webp) Practical AIFebruary 27, 2025 Comparing the Deep Research Tools Disclosure: This blog post was written by ChatGPT based on prompts and information that I gave it as a way to test how well it could approximate my wr… Read the post→](https://signal78.ai/insights/comparing-the-deep-research-tools) ### [![](https://signal78.ai/hubfs/DALL%C2%B7E%202025-02-23%2016.31.28%20-%20A%20geometric%2c%20low-poly%20style%20image%20of%20the%20city%20of%20Charleston%2c%20South%20Carolina%2c%20featuring%20its%20iconic%20historic%20architecture%2c%20waterfront%2c%20and%20colorful%20buil.webp) Marketing AIFebruary 23, 2025 1st Charleston Marketing AI Pulse Event Recap Last Thursday, Loop hosted the first-ever Marketing AI Pulse event at the Charleston Digital Corridor. The event builds on the AI Pulse Community in A… Read the post→](https://signal78.ai/insights/1st-charleston-marketing-ai-pulse-event-recap) ### [![](https://signal78.ai/hubfs/DALL%C2%B7E%202025-02-18%2016.15.07%20-%20A%20geometric%2c%20low-poly%20style%20image%20of%20a%20robot%20planting%20seeds%20in%20the%20ground%2c%20symbolizing%20growth%20and%20progress.%20The%20robot%20should%20have%20a%20sleek%2c%20futuristic%20.webp) Practical AIFebruary 18, 2025 AI is Sowing the Seeds of Brand Confusion AI has a branding problem. Read the post→](https://signal78.ai/insights/ai-is-sowing-the-seeds-of-brand-confusion) ### [![](https://signal78.ai/hubfs/DALL%C2%B7E%202025-02-14%2011.21.53%20-%20A%20geometric%2c%20low-poly%20style%20image%20of%20a%20small%20mouse%20sitting%20at%20a%20desk%2c%20writing%20thoughtfully.%20A%20single%20piece%20of%20cheese%20sits%20on%20the%20desk%20next%20to%20the%20mous.webp) Practical AIFebruary 14, 2025 Content Marketing and AI - A Step-by-Step Guide Last week we talked about how overwhelming it can feel to chase after every new AI model, and I shared some practical ideas for getting started with A… Read the post→](https://signal78.ai/insights/content-marketing-and-ai) ### [![](https://signal78.ai/hubfs/DALL%C2%B7E%202025-02-04%2008.48.26%20-%20A%20geometric%2c%20low-poly%20style%20image%20of%20a%20small%20mouse%20watching%20a%20shell%20game.%20A%20robotic%20hand%20lifts%20one%20of%20the%20cups%20in%20the%20air%2c%20revealing%20a%20piece%20of%20cheese.webp) AI StrategyFebruary 4, 2025 Stop Chasing the Cheese: How to Avoid AI Overwhelm Every day (literally) there’s a new AI model announced. Some are big deals (DeepSeek anyone?) while others are blips. But the pace of new releases, ea… Read the post→](https://signal78.ai/insights/stop-chasing-the-cheese-how-to-avoid-ai-paralysis) ### [![](https://signal78.ai/hubfs/DALL%C2%B7E%202025-01-28%2010.31.34%20-%20A%20geometric%2c%20low-poly%20style%20image%20depicting%20a%20large%20whale%20knocking%20into%20a%20ship%20with%20its%20tail%2c%20causing%20the%20ship%20to%20rock%20dramatically%20on%20the%20ocean.%20The%20.webp) AI StrategyJanuary 28, 2025 DeepSeek: Why it’s Wreaking Havoc The lead story last night on the CBS Evening News – and everywhere else for that matter – was about DeepSeek, the new Chinese Large Language Model (LL… Read the post→](https://signal78.ai/insights/deepseek-why-its-wreaking-havoc) ### [![](https://signal78.ai/hubfs/DALL%C2%B7E%202025-01-24%2019.34.33%20-%20A%20geometric%2c%20low-poly%20style%20image%20depicting%20a%20radar%20scanning%20a%20vast%20expanse.%20The%20radar%20should%20be%20placed%20prominently%20in%20the%20landscape%2c%20with%20clean%2c%20angu.webp) Higher EdJanuary 25, 2025 2025 AI-Related Conferences to Have on Your Radar 2025 AI-Related Conferences Below are AI-focused conferences this year across healthcare, higher education and AI more generally. If you have a confer… Read the post→](https://signal78.ai/insights/2025-ai-related-conferences-to-have-on-your-radar) ### [![](https://signal78.ai/hubfs/DALL%C2%B7E%202025-01-15%2010.50.44%20-%20A%20geometric%2c%20low-poly%20style%20image%20depicting%20a%20serene%20and%20safe%20walled%20garden.%20The%20garden%20is%20surrounded%20by%20tall%2c%20symmetrical%20walls%20made%20of%20polished%20ston.webp) AI StrategyJanuary 15, 2025 CLM vs. LLM: To Build a Walled Garden or Not? Using Google Deep Research to Help Me Understand the Pros and Cons of Custom Language Models Read the post→](https://signal78.ai/insights/clms-vs.-off-the-shelf-llms) ### [![Low-poly style image of an astronaut on the moon.](https://signal78.ai/hubfs/DALL%C2%B7E%202025-01-12%2019.31.57%20-%20A%20geometric%2c%20low-poly%20style%20image%20depicting%20an%20astronaut%20on%20the%20moon%2c%20evoking%20the%20iconic%20moment%20of%20Neil%20Armstrongs%20moon%20landing.%20The%20astronaut%20should.webp) AI StrategyJanuary 14, 2025 One Small Step: Getting Started with AI Doesn't Have to Be a Big Deal AI Adoption Lessons from My Client Work: Start Small and Build In recent months, I’ve worked with three very different clients on AI adoption projects… Read the post→](https://signal78.ai/insights/one-small-step-getting-started-with-ai) ### [![](https://signal78.ai/hubfs/gemini-Photoroom.png) AI StrategyDecember 13, 2024 Multimodal Magic A couple weeks ago, I was flying to St. Louis for a three-day client workshop and, like I often do, got to wondering what I was flying over. I've alwa… Read the post→](https://signal78.ai/insights/multimodal-magic) ### [![](https://signal78.ai/hubfs/ChatGPT%20Canvas.webp) HealthcareOctober 10, 2024 ChatGPT's Canvas: A Healthcare Marketing Use Case Last week I tried NotebookLM for the first time and was blown away by its ability to summarize two of my blog posts into a pretty listenable podcast p… Read the post→](https://signal78.ai/insights/chatgpts-canvas-a-healthcare-marketing-use-case) ### [![](https://signal78.ai/hubfs/DALL%C2%B7E%202024-09-17%2021.05.41%20-%20A%20geometric%2c%20low-poly%20style%20image%20that%20conveys%20the%20concept%20of%20AI%20and%20the%20fallacy%20of%20futureproofing%2c%20with%20a%20simple%20and%20clean%20visual%20style%20connected%20to%20-1.webp) AI StrategyOctober 3, 2024 Empower Your Team with AI—No Expertise Required, Just Leadership In the last several months, I’ve spoken with several Chief Marketing and Communications Officers in higher education and healthcare about AI adoption.… Read the post→](https://signal78.ai/insights/empower-your-team-with-ai) ### [![](https://signal78.ai/hubfs/DALL%C2%B7E%202024-10-01%2016.13.26%20-%20Create%20a%20simple%20geometric%2c%20low-poly%20style%20image%20featuring%20a%20lightning%20bolt%20as%20the%20main%20image.%20Use%20only%20the%20colors%20pink%2c%20light%20blue%2c%20and%20purple%2c%20with%20n.webp) Marketing AIOctober 2, 2024 NotebookLM = Mind Blown At this point, we've all had those "oh wow" moments with AI technologies. Using ChatGPT for the first time and seeing a friend demo Heygen stand out f… Read the post→](https://signal78.ai/insights/notebooklm-mind-blown) ### [![AI as a shiny object](https://signal78.ai/hubfs/DALL%C2%B7E%202024-09-25%2012.43.49%20-%20A%20geometric%2c%20low-poly%20style%20image%20depicting%20a%20woman%20from%20antiquity%20reaching%20for%20a%20shining%20orb.%20The%20woman%20should%20be%20wearing%20traditional%20ancient%20attire%2c.webp) AI StrategySeptember 25, 2024 Beyond Shiny Object Syndrome: Integrating AI Into Your Existing Marketing Strategy From content creation tools to predictive analytics, marketers are constantly bombarded with the promise that AI will revolutionize their efforts. 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In preparation for the conference, I revisited the Marketing AI Institute's 2024 State of Marketing AI Rep… Read the post→](https://signal78.ai/insights/2024-state-of-marketing-ai-report-chatgpt-summary) ### [![](https://signal78.ai/hubfs/DALL%C2%B7E%202024-08-22%2019.47.09%20-%20A%20geometric%2c%20low-poly%20style%20image%20depicting%20males%20and%20females%20writing%2c%20inspired%20by%20classical%20imagery.%20The%20individuals%20should%20be%20sitting%20or%20standing%2c%20h.webp) Higher EdSeptember 3, 2024 AI Adoption in Higher Ed Marketing: Impediments and Opportunities Last week I presented to more than 100 marketers at a large university about the use of AI in higher ed marketing and gained valuable insights into th… Read the post→](https://signal78.ai/insights/ai-adoption-in-higher-ed-marketing-impediments-and-opportunities) ### [![](https://signal78.ai/hubfs/DALL%C2%B7E%202024-08-22%2013.05.19%20-%20A%20geometric%2c%20low-poly%20style%20image%20of%20Asclepius%2c%20the%20Greek%20god%20of%20medicine%2c%20depicted%20in%20a%20traditional%20pose%20with%20his%20staff%2c%20which%20has%20a%20regular%20snake%20en.webp) HealthcareAugust 23, 2024 4 Steps to Take Today to Prepare Your Healthcare Marketing Team for the AI Wave AI technology is moving fast. Here's how to stay competitive and compliant. “\[Within 5 years\], AI will do 95% of what marketers use agencies, strategi… Read the post→](https://signal78.ai/insights/4-ways-to-prepare-healthcare-marketing-team-for-ai) ### [![](https://signal78.ai/hubfs/DALL%C2%B7E%202025-01-31%2009.04.45%20-%20A%20geometric%2c%20low-poly%20style%20background%20image%20depicting%20abstract%20waves%20on%20the%20ocean.%20The%20waves%20should%20be%20stylized%20with%20smooth%2c%20angular%20shapes%2c%20creating.webp) Higher EdAugust 14, 2024 4 Ways to Prepare Your University Marketing Team for the AI Wave A new academic year is upon us. Here's how to stay competitive and compliant. “\[Within 5 years\], AI will do 95% of what marketers use agencies, strate… Read the post→](https://signal78.ai/insights/4-ways-to-prepare-university-marketing-team-for-ai) ### [![](https://signal78.ai/hubfs/DALL%C2%B7E%202024-07-16%2014.58.33%20-%20A%20geometric%2c%20low-poly%20style%20sculpture%20of%20a%20thinker%20in%20a%20contemplative%20pose%2c%20similar%20to%20Rodins%20The%20Thinker.%20The%20sculpture%20is%20set%20against%20a%20gradient%20ba.webp) Higher EdAugust 13, 2024 Rethinking Higher Ed Marketing A new academic year is upon us. Here's how to stay competitive and compliant. “\[Within 5 years\], AI will do 95% of what marketers use agencies, strate… Read the post→](https://signal78.ai/insights/rethinking-higher-ed-marketing) ### [![](https://signal78.ai/hubfs/hands.png) AI TrainingJuly 3, 2024 Now & Next: Building Employee Confidence in AI Through Training AI has swept quickly into our daily lives and workplaces, bringing both excitement and anxiety. There are already examples of AI replacing human jobs … Read the post→](https://signal78.ai/insights/now-next-ai-in-the-workplace) ### [![](https://signal78.ai/hubfs/newhorses.jpeg) AI TrainingMarch 18, 2024 We Don't Need Faster Horses Thoughts on the Marketing Jobs of the Future “What is the marketing job of the future?” It was an unexpected question from a friend and former colleag… Read the post→](https://signal78.ai/insights/we-dont-need-faster-horses) ### [![](https://signal78.ai/hubfs/david.jpeg) AI in the WorkplaceAugust 7, 2023 Humans, What are They Good For? "Which human characteristics remain vital and relevant \[in the age of AI\]?" Read the post→](https://signal78.ai/insights/humans-what-are-they-good-for) ### [![](https://signal78.ai/hubfs/DALL%C2%B7E%202025-01-02%2021.07.08%20-%20A%20geometric%2c%20low-poly%20style%20image%20of%20a%20glowing%20lightbulb%20to%20symbolize%20a%20good%20idea%2c%20set%20against%20a%20simple%20gradient%20background.%20The%20image%20uses%20bold%2c%20vibr.webp) AI in the WorkplaceJuly 30, 2023 AI's Implications for Business Strategy I’m 2/3 of the way through my 6-week MIT Sloan online course on developing an AI business strategy, so it seemed like a good time to step back and ref… Read the post→](https://signal78.ai/insights/ais-implications-for-business-strategy) Show more posts ![Siggy, the Signal78 figure, beside a pink sticky note on a monitor listing the week’s topics](https://signal78.ai/hubfs/signal78-site/itl-sidebar.jpg) Weekly roundup ## In the Loop. Matt Cyr’s quick read on the week in AI, and what it means for agencies. - [Week ending Oct. 11Agents Go Offline, Human-Made Art Earns a Premium, Shaq Challenges a Robot Anthropic took its own agents off t…](https://signal78.ai/insights/in-the-loop-week-ending-10/11/26) - [Week ending Oct. 4Agents Everywhere, OpenAI's Safety Exodus, a Dancing Thumb Goes Viral Meta's Muse passed 5 million downloads, …](https://signal78.ai/insights/in-the-loop-week-ending-10/3/26) - [Week ending Sept. 27OpenAI Pauses Again, Muse Calls In the Humans, a Robot Hand Goes for a Walk OpenAI's agents turned up on gover…](https://signal78.ai/insights/in-the-loop-week-ending-9/27/26) [See every issue→](https://signal78.ai/in-the-loop) Every week ## Stay in the Loop. A quick read on what changed in AI this week, and what it means for your agency. From Matt Cyr, read every week by agency leaders who don’t have time to track it all. In the Loop What's happening in AI and what it means for agencies, every week. 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