---
title: Marketing AI Week in Review 9/20/24
description: Summary of top AI news in higher education and healthcare marketing, including OpenAI's new model, Yale's $150M AI investment, and AACU's AI Institute launch.
---

[Signal78 Insights](https://signal78.ai/insights)

# [Marketing AI Week in Review 9/20/24](https://signal78.ai/insights/marketing-ai-week-in-review-9/14/24-0)

 Written by [Matt Cyr](https://signal78.ai/insights/author/matt-cyr) | Sep 20, 2024, 12:30:00 PM

### Every week, I'll summarize the week's top AI news, with an emphasis on higher education and healthcare marketing.

| In my [latest post for Inside Higher Ed](https://www.insidehighered.com/opinion/blogs/call-action/2024/09/19/how-lead-age-ai-when-you-dont-understand-ai), I suggest that lack of expertise in AI isn't an impediment to bringing it to your organization. More important is how you lead in times of change. |  |
| --- | --- |
| A new survey shows that [nearly all marketers use generative AI every month](https://finance.yahoo.com/news/nearly-marketers-generative-ai-every-125600018.html); 70% use It weekly: I would have thought 100% would be using it weekly by now, tbh. |  |
| [OpenAI Hires Former Coursera Executive](https://www.bnnbloomberg.ca/business/technology/2024/09/18/openai-hires-former-coursera-executive-to-expand-ai-use-in-schools/) to Expand AI Use in Schools: They're investing heavily in higher ed, including a recent pilot project with [Arizona State University](https://openai.com/index/asu/). |  |
| Brands have ‘[serious concerns](https://www.thedrum.com/news/2024/09/17/brands-have-serious-concerns-about-agencies-use-ai-how-should-marketers-respond)’ about agencies’ use of AI: If 80% of your customers told you they didn't like something you were doing, you'd change it, right? It's all about trust-building people! |  |
| Navigating Regulatory Changes in U.S. Healthcare? [Evaluate Your Tech Stack](https://www.healthcareittoday.com/2024/09/16/navigating-regulatory-changes-in-us-healthcare-evaluate-your-tech-stack/): When adopting AI into your organization, I always recommend starting with the technologies you're already paying for. |  |

[View full post](https://signal78.ai/insights/marketing-ai-week-in-review-9/14/24-0)

```json
{
  "@context" : "http://schema.org",
  "@type" : "BlogPosting",
  "author" : {
    "@type" : "Person",
    "name" : "Matt Cyr"
  },
  "dateModified" : "2024-09-20T12:30:00.441Z",
  "datePublished" : "2024-09-20T12:30:00Z",
  "headline" : "Marketing AI Week in Review 9/20/24",
  "image" : {
    "@type" : "ImageObject",
    "height" : 1024,
    "url" : "https://46328726.fs1.hubspotusercontent-na1.net/hubfs/46328726/DALL%C2%B7E%202024-09-17%2021.08.07%20-%20A%20geometric%2c%20low-poly%20style%20background%20image%20featuring%20a%20gradient%20of%20colors%20transitioning%20from%20pink%20at%20the%20top%20to%20light%20blue%20and%20purple%20at%20the%20bottom.webp",
    "width" : 1792
  },
  "mainEntityOfPage" : "https://signal78.ai/insights/marketing-ai-week-in-review-9/14/24-0",
  "publisher" : {
    "@type" : "Organization",
    "logo" : {
      "@type" : "ImageObject",
      "height" : 60,
      "url" : "/hs/hsstatic/content_shared_assets/static-1.4092/img/default-amp-logo.png",
      "width" : 60
    },
    "name" : "Signal78 Insights"
  }
}
```