---
title: "In the Loop: Week of 2/21/25"
description: Stay updated with the latest in AI, from medical breakthroughs to branding challenges and the University of Michigan's innovative AI campus companion.
---

[Signal78 Insights](https://signal78.ai/insights)

# [In the Loop: Week of 2/21/25](https://signal78.ai/insights/in-the-loop-week-of-2/21/25)

 Written by [Matt Cyr](https://signal78.ai/insights/author/matt-cyr) | Feb 23, 2025, 4:12:47 PM

### A quick summary of the week's top AI news.

| 1st Charleston Marketing AI Pulse Event a Success! Loop hosted the [first-ever Marketing AI Pulse event](https://www.linkedin.com/feed/update/urn:li:activity:7298761236475727873/) at the Charleston Digital Corridor last week. We had a full house, great speakers and amazing BBQ after the event. Keep an eye out for details on the next one! |  |
| --- | --- |
| Sowing the Seeds of Brand Confusion After Perplexity recently released "Deep Research," a tool with the same name and basic functionality as tools from Google and OpenAI, I had to ask: [Does the AI field need a branding expert](https://signal78.ai/insights/ai-is-sowing-the-seeds-of-brand-confusion)?. |  |
| University of Michigan Going All in on AI Last week the University of Michigan released ["Go Blue" an "AI campus companion."](https://its.umich.edu/computing/ai/go-blue-ai) It's a multimodal Large Language Model trained on Michigan's content. Love to see this kind of innovation in higher ed! |  |
| A Coming Division of Labor Between Doctors and AI? New research shows [AI outperforming doctors in medical diagnoses](https://www.nytimes.com/2025/02/02/opinion/ai-doctors-medicine.html?unlocked_article_code=1.wU4.6Ve_.O5YMw7JCVBOY&smid=url-share&utm_campaign=Jarrard%20Quick%20Think&utm_medium=email&_hsenc=p2ANqtz-9QhvE31d83e8U2X49dEat4oEoHNPA-6V_hWEq97fn1KYFe5U2HMMwSJueyF-jnpOVIl2reNT4HdWlpGFh-1H_p5GpJrw&_hsmi=347461119&utm_content=347461119&utm_source=hs_email), achieving 92% accuracy when working independently. Healthcare's future may lie in dividing tasks between AI and physicians for optimal patient care. |  |
| Klarna All in On...Humans?! Last year, Klarna CEO Sebastian Siemiakowski said his company would [no longer be hiring human beings](https://fortune.com/2025/02/03/klarna-ceo-ai-replacing-human-workers/) for customer service roles. He was convinced AI could "already do all of the jobs that we, as humans, do." Last week he caused whiplash when he tweeted that "[in a world of AI nothing will be as valuable as humans!](https://x.com/klarnaseb/status/1890336313477361862)" and "we are going to kick off work to allow Klarna to become the best at offering a human to speak to!!!" 🤔 We say it all the time...gotta keep those humans in the loop, Sebastian... |  |
| AI-Related Conferences to Have on Your Radar There are tons of great AI-related conferences happening in 2025. I complied a [running list](https://signal78.ai/insights/2025-ai-related-conferences-to-have-on-your-radar) with a focus on healthcare and higher ed. |  |

[View full post](https://signal78.ai/insights/in-the-loop-week-of-2/21/25)

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